eCommerce Manager Job Description

With a credit card and many other payment methods, customers can purchase products on ecommerce websites.

eCommerce is the selling of goods and services online. Companies are increasingly using ecommerce websites to reach consumers. Many hire e-commerce managers, who are responsible for the content that is placed on an ecommerce site and the overall marketing of the website both on the web and offline.

Function

The ecommerce manager works with Internet marketers to find ways to raise awareness of products sold at the ecommerce site. This manager also updates the online catalogue, homepage and calendar. She also handles all social networking sites associated with the ecommerce site. She gives upper management regular reports on the selling of products on the ecommerce website, according to ACME Paper. The ecommerce manager acts as a liaison between the ecommerce website and the public. eCommerce managers are also responsible for keeping in touch with the needs and expectations of the website visitors in order to create a positive shopping experience, according to Ten Thousand Villages.

Skills

A bachelor's degree in marketing, communications or information technology is usually needed in order to become an ecommerce manager, according to ACME Paper. The ecommerce manager must also be web savvy and aware of the technologies used in ecommerce. This manager must know how to use analytics programs to track the number of visitors to the website, according to Ten Thousand Villages. He must have excellent organizational and time management skills. Since he is in a managerial position, he must be able to operate independently. Verbal and written communication skills are needed to clearly and effectively delegate tasks and provide feedback to other web developers that the manager oversees.

Conditions

According to the Bureau of Labor Statistics, computer systems designers such as ecommerce managers worked an average of 38.8 hours a week in 2008. Most of this time was spent in front of a computer, which can leave them susceptible to eye strain and carpal tunnel syndrome. Since much of the work can be done from anywhere that an Internet connection exists, this manager can potentially work from home.

Outlook

The need for computer systems designers such as ecommerce managers is expected to grow by 45 percent between 2008 and 2018, according to the Bureau of Labor Statistics. Businesses and individuals are increasingly relying on Internet technologies to buy and sell products and services due to the convenience and cost-saving factors.

Earnings

In 2008, the median hourly wages for computer systems designers such as ecommerce managers were $56.79. However, according to the Bureau of Labor Statistics, earnings vary widely depending on the industry in which the manager works.

References

• Bureau of Labor Statistics: Computer Systems Design
• ACME Paper: e-Commerce Manager
• Ten Thousand Villages: e-Commerce Manager