Arts Marketing Director Job Description

Arts marketing directors average about $50,000 a year.

An arts marketing director works in an industry that focuses on advertising, marketing, logo communication clarity, industry identification for marketability and printed materials quality. Anyone with an advanced degree in arts business administration, marketing or communications can find their way into a position as an arts marketing director. Focus on obtaining experience and work to show how directly clear focus has caused success in the marketing of companies previously worked for. Keeping company earning records and being able to show this trend is caused by definable art projects inspired and directed by you, can be very effective.

Breaking Into The Market

Many industries need arts marketing directors.

One way to work into the position of an arts marketing director is to work your way up. Positions as advertising and promotions managers are part of this climbing ladder. Most big companies are watching the ranks for new blood that shows promise, if it is a company that is forward thinking and working to dominate, if not share this market. Some companies that require arts marketing directors are museums, non profit arts organizations, art manufacturing and production companies and music industry companies.

Function

Becoming a director often means first learning to manage.

The duties included in the positions of advertising and promotion management (marketing) for arts marketing directors include the process of planning and directing advertising policies and programs. It is important to gain the necessary experience in order to produce quality collateral materials such as posters, contests, coupons, or give-aways and to create extra interest in the purchase of a product, service for a department, an organization, or on an account by account basis. Becoming a director of marketing does mean having experience in all the areas you will be directing. Learning to manage them first, is necessary.

Significance

In addition to the duties of an arts marketing director, it is necessary to understand how to formulate design concepts and presentation approaches, direct workers engaged in art work and layout design. It includes copy writing for visual communications media such as magazines and books, newspapers and packaging. To become a marketing director in any art department, or for an arts organization or company, includes the ability to oversee all of this production, and work well with staff.

Salary Range by Degree

Top degrees are required for the top jobs. The salary range depends on your current level of work experience and degree capacity. Ranges are Master of Business Administration (MBA) $87,096 to $139,558, Bachelor of Arts (BA/AB) $51,795 to $123,841, Master of Business Administration (MBA) Marketing $77,118 to $134,910, Bachelor of Arts (BA/AB) Communications $42,268 to $86,628, and Bachelor of Business Administration (BBA) Marketing $41,212 to $102,303.

Salary Range by Industry

Art direction, marketing and design are highly competitive fields.

The pay scale across all industries ranges from $45,000 to $61,000. The pay range for some popular industries that hire arts marketing directors is: advertising agency $45,756 to $60,511; marketing, advertising, and media management $45,016 to $59.664; publishing $46,898 to $62,434; graphic arts/design $46,126 to $61,295; and magazines $43,176 to $57,516.

References

• Pay Scale: Art Director Salary