Advertising Representative Job Description

Ad reps can earn big commissions.

Life as an advertising representative isn't for the weak at heart. On a daily basis advertising representatives face rejection, stress and uncertain financial futures. Still, candidates flock to open positions. The lure of big commission checks and the opportunity for flexible work schedules attract entry-level workers and experienced professionals alike.

Basic Duties

Advertising representatives are also referred to as account executives and advertising sales agents. Advertising representatives, or reps, sell advertising time and ad space. Newspapers, magazines, radio and television stations, billboard companies and other organizations depend on advertising representatives to bring in revenue. Their success is vital to the livelihood of their employers.

Education and Training

Education requirements vary from position to position. Some recruiters are open to candidates with only a high school diploma. This is especially true for entry-level positions. Some employers require a college degree. A proven sales record may be leveraged to offset education deficiencies. Once they land a job, new hires are often paired with established reps for informal training. Senior workers mentor rookies and help them develop the skills necessary to succeed.

Working Conditions

Working as an advertising representative can be very stressful. Many representatives rely on commissions to boost their salaries. Quotas are also common. Reps who do not reach their employer's goals face disciplinary action and possible termination. There is a lot of pressure to make sales but not every pitch will be successful no matter how good a representative is at his or her job. Rejection is common and can lead to emotional strain.

Most advertising representative positions are full-time. Only 10 percent of workers were employed part-time in 2008, according to the Bureau of Labor Statistics (BLS). Overtime is often required but many reps are allowed to create their own schedules. Electronic offices are also commonplace, allowing representatives to work from home or other locations.

Job Outlook

BLS experts predict the overall number of advertising sales agent positions will increase 7 percent though 2018. This growth rate is similar to other industries. Most jobs will be created by cable channels and online advertisers. Employment by print media outlets is expected to decline. Competition for jobs will be tough, especially during economic downturns. Job applicants with sales experience and a college degree will fare best.

Earnings

In addition to their regular salaries, many advertising representatives are awarded commissions and bonuses based on their performance. BLS experts estimate the median annual wage for advertising reps was $43,480 in 2008. This figure includes commissions. Earnings vary by location and industry. According to BLS reports, 80 percent of all advertising representatives took home between $22,620 and $93,600 in 2008.

References

• Bureau of Labor Statistics: Advertising Sales Agents