Community Relations Manager Job Description

A community relations manager may act as a public relations representative.

To run a business that involves people and a public image, you need a community relations manager to deal with community support, involvement and efforts. This person holds a significant role, as he will represent the business or organization to the local community. This position is intended for a person who can operate in various roles such as public relations, event organizing and communication consulting.

Purpose

A community relations manager's job is to connect with the community via the press and one-on-one interactions. When the company participates in the community, it is the relations manager's job to publicize the event and create a buzz for the media to pick up. For example, the community relations manager may create an event to provide a carnival-type entertainment for the children of the local community. The community relations manager will create press releases, contact local news stations and may hire a famous person to speak at the event.

Roles

The community relations manager plays a few different roles. She is a public image in the community that represents the company she is working for. She may also act as a public relations representative, holding press conferences and producing press releases. A community relations manager also fulfills the role of a coordinator. She creates community event ideas, promotes them and executes them. Organizational skills must be a strong aspect of the applicant.

Types

The community relations manager position will be specific to the company he is working for. The job has an overall definition--to be a bridge between the community and an organization--but the specific roles he fills will be different depending on the company. Some businesses have the community relations manger oversee different aspects of human resources, such as the hiring process, while other companies may focus the manager's role more on planning community events.

Outcome

A community relations manager is able to maintain a positive image for the company and keep the company involved in the community. If the job is done right, the community will perceive the organization as a part of the neighborhood and will support it as such.

Salary and Job Outlook

According to Salary.com, the average median salary for a community relations manager is $83,044 in the United States. By 2016, the average growth for a community relations manager should increase by 12 percent. These jobs are very competitive. Having experience or participating in an internship program may be very beneficial to achieving a position.

References

• Connie Bensen: Community Manager Job Description
• Career Planner: Public Relations Manager
• Salary: Community Relations Manager
• Degree Directory: Public Relations Manager