Public Relations Assistant Job Description
Public relations professionals design and promote programs that create a favorable image to identify an organization to the general public. A public relations assistant is an administrative professional who supports public relations staff within an organization, which includes advertising and marketing initiatives, scheduled public events and news releases.
Other People Are Reading
-
Education
-
Educational requirements can vary for this occupation. Some employers will accept a high school diploma or GED if the tasks are general administrative functions to support a public relations department. If tasks include general public relations responsibilities, employers require a bachelor's degree in public relations, communications or business administration with an emphasis on marketing. Many of these types of occupations can be obtained by recent graduates with a related bachelor's degree.
Qualifications
-
This type of occupation is highly-visible internally and externally, and requires excellent presentation skills, communication skills, as well as creativity and a high level of motivation. Employers also look for candidates that show enthusiasm about the products or services it provides to the public.
-
Administrative Duties
-
If a public relations assistant support one or several public relations executives, duties include maintaining the executives' schedules, coordinating meetings and travel arrangements, prepare related reports and presentations, creating promotional materials, as well as other administrative duties as needed.
Public Relations
-
An assistant may handle basic public relations responsibilities such as arranging for public relations efforts through media, purchasing advertising space, attending community events and trade shows, as well as creating press releases. These professionals may also do extensive research to find best sources for advertising, creating public awareness of the organization and developing marketing campaigns.
Salary
-
Salary may vary for this occupation depending on the organization, geography and scope of responsibilities. In June 2010, CBSalary.com lists a national average salary of $44,380 per year for this occupation.
-
References
Resources
- Photo Credit Hemera Technologies/PhotoObjects.net/Getty Images
