Google AdWords Strategy
Google AdWords is a way to advertise to Google users who search key terms relevant to your product or service. As an advertiser, you have control over the advertising budget by paying only when people click on an ad in the search results. Advertisers can create an account by visiting Google AdWords (see Resources).
Other People Are Reading
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Know Your Goals
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Think about what you hope to accomplish with your ads, whether it’s to have users make a purchase or click-through to a particular page on your website. Ask yourself what kind of audience you are trying to attract.
Choose Good Keywords
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Keywords should represent your organization accurately. Using broad keywords may result in your ad being listed, but users are not necessarily going to click if the resulting ad is not what they are seeking. Do not use a popular word if it’s unrelated to what you offer. Google’s keyword tool helps with selecting appropriate keywords.
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Create Targeted Ads
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Think broadly when brainstorming content for your ad, and then narrow your content so it is targeted to your audience. Be honest in the ad content and point out how you are different from competitors.
Decide What to Pay
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Advertisers working within a budget can set a maximum of money they are willing to spend per day and the amount to spend when a user clicks on an ad. Once that amount is reached, Google will stop showing the ad as a sponsored listing for that day.
Monitor Your account
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Check your account regularly to see how it is performing. Keywords may need to be added and removed, and goals changed. Ads not performing well may need to be modified or even removed. Google will also notify you if the ad was rejected for any reason. Tools such as Google Conversion Optimizer will help in monitoring costs.
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