Multimedia specialist is a broad term used to refer to the various professionals working on multimedia projects, such as web designing, movie and TV production and content creation. Although individual tasks may vary, multimedia specialists generally create learning and marketing materials, and contribute to the production of computer games, movies and television programs. Top employers include software publishers, school systems, media houses and advertising firms.
Mastering the Skills
Because multimedia specialists often use computers and computer applications, such as game development software to create and edit game design documents, they need excellent technical skills to accomplish these tasks. Multimedia specialists also need creative skills to produce engaging and interactive marketing materials that can appeal to consumers, and time-management skills to plan their time well and meet deadlines, especially when working on numerous projects.
Media specialists working in school systems prepare multimedia materials, such as e-books, pictures and manuals, for use in learning. They determine the appropriate formats in which to present various types of content and operate audio-visual equipment, such as projectors and cameras, during classroom presentations or video conferences. These multimedia specialists also may help instructors select suitable learning materials and audio-visual aids for learners in various grade levels. They also can maintain the equipment they interact with, including printers and scanners.
In the entertainment industry, multimedia specialists combine design skills and technical knowledge to develop visual effects for use in the production of video games, TV shows and movies. In a large multimedia project, various specialists work in a specific medium. For example, in the production of an animation movie, some multimedia specialists can focus on designing scenes and others creating computer-generated images of an actor’s movements. Multimedia specialists working on freelance projects, such as web design, maintain contact with clients to update them on work progress and request clarifications.
Becoming the Specialist
Aspiring multimedia specialists can enter the profession with an associate degree in computer science, multimedia design, information technology or a closely related field. However, given the complexity of some multimedia projects, such as movie production, employers may prefer hiring specialists with a bachelor’s degree. Obtaining industry certifications or pursing continuing education classes in graphic design, illustration, 3-D design and other relevant fields is a recommendable way to broaden your skill set, demonstrate your competence and qualify for more projects. For example, multimedia specialists in the education sector can obtain multimedia for learning professionals certificate, offered by the American Society for Training and Development. Earning a master’s degree in project management can be a springboard to becoming a multimedia manager.
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