Job Description of an Internet Marketing Manager
Internet marketing managers plan, execute and coordinate Internet marketing strategies. Internet marketing manager positions attract a high number of candidates because of the career path's high earning potential and variety of job duties. Aspiring marketing managers should be cautious of the job's relatively flat job growth and keen competition for work.
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Qualifications
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Recruiters look for candidates with a bachelor's or master's degree in business administration with an emphasis in marketing. Computer skills are required. Candidates with specialized training, completed coursework or internship experience related to Internet marketing are highly desirable. More and more organizations are on the lookout for marketing managers with knowledge of social networking sites, viral marketing and affiliate program techniques. Successful Internet marketing managers tend to thrive in fast-paced environments and work well under pressure. They are also creative and results driven.
Job Outlook
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According to the Bureau of Labor Statistics (BLS) overall employment of marketing managers is expected to increase by 12 percent through 2018. This statistic translates into nearly 22,000 new jobs. New hires will also be required to replace retiring managers and workers who choose to leave the workforce for other reasons; however, competition for Internet marketing positions will be intense. Marketing manager positions are often sought out by professionals leaving other fields. Job prospects will be best for college graduates with proven Internet marketing skills.
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Potential Employers
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Due to the growing popularity of internet marketing programs, a variety of companies and organizations employ Internet marketing managers. Companies that target young or Internet-savvy consumer groups are a good place to look for employment opportunities. Aspiring Internet marketing managers may also want to consider relocating to New England or the west coast. According to the BLS, Connecticut, New Hampshire, California, Massachusetts and Delaware have the highest concentration of marketing manager positions.
Work Environment
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Internet marketing managers spend most of their work day in comfortable offices. These environments are well-lit, temperature-controlled and expose workers to few if any hazards. Frequent travel may be required to attend corporate conventions and other meetings. Overtime is commonplace. According to the BLS, 80 percent of marketing managers work 40 hours a week or more. Extended work schedules are often required to meet deadlines and complete projects. Many Internet marketing managers experience high levels of stress and mental fatigue.
Earnings
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In a report released by the BLS in 2009, the mean annual wage for marketing managers was $120,070. Wages vary. Ten percent of marketing managers made $55,720 or less. Location and industry play a significant role in a marketing manager's earning potential. Managers working in New York, New Jersey and California made the most, according to the BLS report. The annual mean wage for managers working in these states was more than $135,000.
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References
- Photo Credit business man image by Dmitri MIkitenko from Fotolia.com
