Advertising Assistant Job Description
Assistants in advertising agency are involved in one of the most fast-paced industries. People are attracted to the industry because of the variety of work they get to do, along with the chance to be a part of creating advertising and marketing success stories. Assistants often serve the top executives in the agency so they get to meet and greet everyone from CEOs of major corporations to celebrities who appear in the agency's commercials. The hours can be long, and it's very common to have to work some weekends. Pay can range from $20,000 to $50,000 for assistants who serve on the executive level.
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Executive Assistant to the CEO
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The highest level assistant in an agency is the executive assistant to the CEO. This person assumes key responsibilities for managing the CEO's appointment calendar, travel arrangements, assisting in preparing presentations and speeches, taking notes at meetings, record-keeping and archiving important documents and assisting in developing reports required by the agency board of directors. The CEO's executive assistant also confers with other executive and administrative assistants as needed to schedule and coordinate meetings and other internal tasks.
Administrative Assistant to the Executive Creative Director
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The assistant to the executive creative director interacts with other creative directors, writers and art directors who report to the Executive Creative Director (ECD). In addition to administrative tasks, the assistant is works on client presentations and new business pitches. The assistant takes notes of recommendations made by the ECD when creative teams present their ideas to make sure that work is revised or developed as requested by the ECD.
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Broadcast Production Assistant
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The Broadcast Production Assistant (often called a "PA") secures work samples (called the "reel" or portfolio), from directors, film, radio and music producers and audition tapes from talent being considered for commercials (on camera and voice-over). The PA also schedules studio time for video editing and recording voice-over talent and music. One primary responsibility is to manage and archive the agency's broadcast work to produce and continually update the agency commercial reel for use in client presentations and new business pitches.
Marketing Research or Planning Assistant
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This is usually an entry-level position leading on a career path towards becoming a full-fledged marketing researcher or planner. Assistants help coordinate tasks involved for consumer focus group sessions (a form of marketing research), developing questions to ask research participants, and provide their insights and analysis of marketing research results. Planning assistants start their careers by contributing their insights about consumers and their product buying and usage for information used in developing the advertising media strategies for the agency's clients.
Print Production Assistant
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The Print Production Assistant (sometimes called the coordinator) reports directly to the Production Director or Manager and is responsible for trafficking the work and progress of newspaper, magazine and outdoor ads. This requires strong time and people management skills to make sure that all parties involved on the job are meeting required deadlines. The assistant interacts with internal staff members on the creative team (primarily art directors) and external suppliers like printers and photographers to make sure that materials are complete, approved by the Production Director and the Art Director and submitted to the publications on time.
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- Photo Credit the advertising girl image by 26kot from Fotolia.com
