Florists are known for selling flowers and flower arrangements. They may have a greenhouse where they select and grow their own flowers or purchase flowers from elsewhere. Some florists have their own independent or family store, and others manage a flower stand inside a larger supermarket or retail store. Florists have to know about business management as well as the blooms they market.
Horticulture, or the growing of ornamental plants, is the name for the course of study that florists take. Floriculture is the specific area that covers flowers. A florist needs a high school diploma and may obtain a certification from a small college or on-the-job training. Florists learn how to set up a greenhouse with proper light and heat, as well as watering needs, adding fertilizer and combating pests. Florists also learn how to properly store the flowers in containers so the flowers remain healthy when they are on the shelf at the store.
Arranging and cutting plants is a necessary skill for a florist. Many plants, such as roses, have their stems cut before the customer receives them. Florists should be able to identify a flower when it is growing in a container and know the best method of cutting the plant, keeping in mind if the cut flower is going into a vase or will be loose, like a corsage.
Florists may also perform landscape design. The florist should know which types of plants, including grasses and shrubs, will look good with flowers and grow well in a region's the soil and water conditions. Florists should be able to explain how to set up plants and may sell soil, fertilizer, and other items such as weedkiller at their store.
According to the Bureau of Labor Standards, florists receive a median income of $23,230. Florists who work in supermarkets receive slightly higher wages than independent florists. Florists who run their own flower stand and have a great deal of overhead may have difficulty competing with supermarkets on the price of flowers.
Florists should be aware of business issues, such as transportation and advertising. Some flowers may have special needs in transit. Typical advertising includes special pitches for annual events such as Mother's Day, Easter and Valentine's Day. Wedding planners also hire florists to create displays.
- Photo Credit flowers image by Ronnie Howard from Fotolia.com
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