Job Description for an Auto Sales Representative
An auto sales representative sells new or used cars, vans and light trucks for a dealership. Auto sales reps start by greeting customers on the lot and finding out what type of vehicle interests them. The sales rep then explains the details of vehicles, including cost, warranties and rebates. Most auto sales reps work on commission, receiving a percentage of what they sell.
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Basics
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Auto sales representatives must know the ins and outs of every vehicle on the lot. They must be prepared to negotiate a sticker price, as it is highly unlikely customers will be willing to pay a listed cost for a vehicle. If a customer expresses interest in a vehicle (or multiple vehicles), auto sales reps will allow them to take it for a test drive. Auto sales reps then point a customer who wants to make a purchase in the direction of the finance manager to finalize a deal.
Skills
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Auto sales representatives must possess excellent communication and customer service skills, finding ways to at least get potential consumers interested in vehicles on the lot. They should be professional, friendly and even a little innovative when trying to make a sale. They also need to be experts in the type of vehicles being sold, allowing them to quickly and accurately answer questions. Auto sales reps should also be prepared to work long shifts, including weekends, as dealerships are often open during hours that are convenient for customers.
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Background
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Beyond a high school diploma, there are no educational requirements to become an auto sales representative. Many have prior experience in retail sales, perhaps having spent time working department stores. Others have obtained associate or bachelor's degrees, studying courses in marketing, business and finance. Either way, a strong work ethic and passion for car sales are typically the only guidelines to become a sales rep.
Prospects
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According to the U.S. Bureau of Labor Statistics, the future is somewhat gloomy for auto sales representatives. Like most of the auto industry, jobs for sales reps are expected to decrease by 6 percent from 2008 to 2018. However, some opportunities should open because of retiring sales reps, or those who move to another industry, according to the BLS.
Earnings
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Much of what an auto sales representative earns is based on performance, as well as the type of vehicles sold on the lot. Obviously, more expensive vehicles come with a better commission. According to PayScale.com, auto sales reps earned anywhere from $34,000 to nearly $78,000 per year in April 2010.
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References
- Photo Credit car dealership 1 image by Alexey Stiop from Fotolia.com
