Media planning is the process that guides advertisers through the complex media landscape, which includes television, radio, print and Internet marketing. Entry-level media-planning professionals, or assistant media planners, perform a wide range of administrative support and database management functions to help planners assemble competitive media proposals for their clients.
Tracking Clients' Ads
Assistant media planners are responsible for tracking the performance of a client's ads and reviewing statistical data with supervisors. These professionals negotiate contracts with outside vendors, and submit cost and other service details into a media plan. Some of their duties are administrative and include filing client documentation such as contracts and invoices. Assistants also participate in media-planning strategy meetings with team members, and help develop new ideas for client media plans.
College and Some Experience
The minimum education requirement for assistant media planners is a college degree in advertising, communication studies, mass media, marketing or a related major. Students interested in pursuing a career in media planning often work in internships with media or advertising agencies during college. Some assistant media planning roles require at least one year of experience in traditional or interactive media.
Organized, Creative and Analytical Skills
Employers look for assistant media planners with a proficiency in computer applications such as Microsoft Word, Excel and PowerPoint. Candidates should be detail-oriented, highly organized, creative and analytical. Because this role works with clients, assistant media planners must be flexible and able to work well under tight deadlines. Excellent negotiation, oral and written communication skills are also highly desired for assistant media planning positions.
The jobs website Indeed reports that the average annual salary for an assistant media planner is $44,000, as of June 2014. Glassdoor, however, puts it at considerably less, ranging from $24,300 generally to around $37,000, with one agency paying $46,700, as of May 2014.
Average Job Outlook
The Bureau of Labor Statistics predicts an average job growth for the advertising industry, at about 12 to 13 percent. However, as internet advertising and social media marketing continue to grow, there will be opportunities for those who are familiar with these media.
- Gyro: Assistant Media Planner Job Description
- Zimmerman Advertising: Assistant Media Planner
- Bureau of Labor Statistics: Purchasing Agents, Except Wholesale, Retail, and Farm Products
- Princeton Review: Media Planner
- Indeed: Assistant Media Planner Salary
- Essence Digital: Assistant Media Planner
- Glassdoor: Assistant Media Planner Salary
- Bureau of Labor Statistics: Advertising, Promotions, and Marketing Managers
- Photo Credit Jeff J Mitchell/Getty Images News/Getty Images
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