What Is the Difference Between a Bandit Sign & a Banner Sign?
Bandit signs and banner signs are common commodities utilized by businesses to grab consumer attention. They can help increase exposure, which leads to a higher volume in customer traffic. Learning the differences between types of advertising mediums can help establish an advertiser's degree of prowess in his profession.
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Definition of Bandit Sign
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A bandit sign is a sign made from corrugated plastic. This plastic performs well in all types of weather, and is not easily damaged.
Definition of Banner Sign
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A banner sign may refer to a digital banner or a physical vinyl banner. Digital banners are used as advertisements on third-party websites, and vinyl banners are hung in high-traffic areas to draw attention to a promotion.
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Advantages and Disadvantages
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Bandit signs have an advantage over banner signs in that they are not as vulnerable to the climate. Physical banner signs are flexible and can move in the wind, which can good or bad. Movement attracts customer attention, but if the wind is too strong, the message will be rendered unreadable to the consumer.
Function
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Banner signs generally serve to welcome customers into a venue or promote awareness. Bandit signs are generally placed in areas with high vehicle traffic (usually near stop signs or stoplights.)
Pricing
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One online vendor, Banditsigns.com quotes, as of 2010, a price of $1.17 each with a mandatory minimum order of 100 units ($117). A vinyl banner sign may run you hundreds of dollars depending on the provider markup and the dimensions of the sign. A professional digital banner sign may cost around $50. An amateur job may cost as little as a few dollars.
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- Photo Credit sale image by petar Ishmeriev from Fotolia.com
