Flower Shop Description
Flower shops, like flowers themselves, vary in style and size. One shop may be a humble hole in the wall, while another may be an extravagant enterprise that takes up an entire city block. Still, though no two flower shops are exactly alike, virtually all flower shops have certain characteristics in common. Consequently, it is possible to describe the main facets of a typical flower shop. Does this Spark an idea?
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Cut Flower Displays
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Perhaps the most prominent feature of a flower shop is its assortment of cut flowers available for sale. In most flower shops, the inventory of cut flowers is displayed in metal or plastic, water-filled buckets. These buckets may be placed throughout the shop, on tables or on the floor. They may also be placed in the shop's refrigerated cooler or on the floor or shelves. The cut flowers are typically organized in the buckets according to their colors and types.
Refrigerated Cooler
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Nearly every flower shop has a refrigerated cooler, which is featured prominently in the front portion of the shop so customers can see and even reach into it. The refrigerated cooler has clear glass doors that slide or swing open, and shelves inside to hold buckets of flowers and assorted floral arrangements. Floral arrangements in vases, baskets and other containers are typically displayed in the refrigerated cooler, where they can remain fresh until they are sold. The temperature inside the cooler is generally around 37 degrees Fahrenheit, which is ideal for maintaining the freshness of cut flowers.
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Merchandise Displays
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Many flower shops sell other forms of merchandise besides flowers. Such merchandise includes plush stuffed animals, assorted greeting cards, vases and other containers, balloons, candles, soaps and home decor items. This merchandise is commonly displayed on shelves, which may be freestanding or mounted on the walls throughout the shop. Merchandise may also be displayed on tables or, as is the case of uninflated balloons and greeting cards, on spinning racks.
Design Area
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Every flower shop has a designated design area where a floral designer has ample room to assemble floral arrangements. Typically, this area is near the back of the shop and off limits to customers. It may house an additional refrigerated cooler that is used for storing flowers. In the design area, there are countertops where designers place arrangements as they create them. There may also be rubber mats on the floor to make it easier for floral designers who stand for long periods of time. Drawers and shelves full of design tools and supplies, such as scissors, shears, floral foam, vases and baskets, are also in the area.
Consultation Area
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A consultation area is an increasingly common feature of many flower shops. In such an area, floral designers can sit down and meet with customers to discuss everyday flower orders as well as important events that require numerous floral arrangements, such as weddings, funerals and parties. In the consultation area, there are chairs, a table and several books and magazines featuring different floral designs. The area may be set apart from the rest of the shop by a divider such as a curtain, an iron arch or a lattice wall.
Ordering and Payment Counter
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All flower shops have a place where orders are placed and payments are made. Typically, this is a counter that separates the front of the shop, where flowers and merchandise are displayed, from the back of the shop, where the design area is located. Order forms, a cash register, a telephone and a credit card machine are all common features of the ordering and payment counter. There is also an abundance of writing tools, along with an assortment of free enclosure cards to accompany floral arrangements.
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References
- Photo Credit bright colorful flower arrangement image by Paul Retherford from Fotolia.com
