International Etiquette in Business
Professionals who go outside of their native country to do business need to understand the international business etiquette rules, so they can avoid offending businesspeople with varying practices. Learn which etiquette rules apply in the region you are visiting before you book flights and schedule international meetings.
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Business Attire
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A number of countries adhere to a conservative style of professional dress. For instance, in European countries such as Germany, men are expected to wear a conservative suit and tie. Men and women also are expected to wear conservative suits when doing business in Asia; business suits for men and women should be in conservative colors such as black, dark blue or gray. In places like Morocco, as well as in the United States, it might be acceptable to wear more casual clothing such as slacks and a polo shirt, depending on the office environment. It is better to err on the side of being too conservative, however.
Greetings
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It is customary in most countries to greet with a handshake when entering a business meeting. It is important to make eye contact during the handshake and to maintain a pleasant facial expression. The handshake should be given with the right hand, especially in Asia and the Middle East, as some individuals in these regions of the world believe that the left hand is cursed or unclean. Asian professionals also might greet each other by bowing, which is acceptable for international professionals to do as well.
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Business Cards
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Give out business cards before or after business meetings, not while dining. In Asia, give and receive the business card with both hands, and keep it in a special folder or section of the briefcase as a sign of respect. In the Middle East, present business cards with the right hand. If the native language of the country you are visiting is not English, have one side of the business card printed in the native language.
Negotiations
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International business etiquette suggests that it is best to follow the lead of native professionals in negotiations. For instance, businesspeople in South American countries like Brazil might take a while to reach a final decision about a business deal; meetings tend to be relaxed, and a significant amount of time is spent in small talk before the meeting officially begins. German professionals are very analytical when going over a potential business deal, and they might do a lot of research before going further in the negotiation process. Exercise patience and refrain from showing frustration when forming relationships with international clients.
Body Language
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Body language etiquette, which can be a more effective communication tool than speaking, is very important when it comes to international business. For instance, in China, it is considered rude to pat someone on the back or shoulders, or to use the index finger to point when speaking. Saudi Arabian men, even in a professional setting, may stand very close to one another, but European businesspeople require more personal space. It is acceptable in places like Brazil and Argentina for professional women to kiss each other on the cheek when greeting. Practicing the customs of the region will help international businesspeople make a good impression by showing respect for the culture of their potential business partner(s).
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References
- Photo Credit business executive image by CraterValley Photo from Fotolia.com
