Job Description for a Promotions Marketing Director
A promotions marketing director is someone who handles the "selling" of a company. Promotions marketing directors are employed in a variety of industries and perform a multitude of duties, from coming up with new ways to promote a product or service, to writing and editing press releases, to arranging interviews of key personnel with the media.
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Basics
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Promotions marketing directors must understand their company's mission, aiming to get the word out about the company while highlighting its best attributes. They work in conjunction with other department heads--including those in sales and advertising--to help set prices for their products and services, keeping a close eye on trends and what the competition is doing. Promotions marketing directors also make sure the media and general public are aware of the company's latest developments by overseeing the distribution of press materials or putting it together themselves. They also often hire, train and manage a staff.
Skills
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Promotions marketing directors must be confident, organized, analytical, innovative and capable problem-solvers. They need to be driven and possess effective written and verbal skills, as she regularly interacts with clients, upper management, reporters and her own staff. And because promotions marketing directors can sometimes be considered the "face" of their company, they should be professional and courteous.
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Background
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Most companies favor candidates with a bachelor's or master's degree when hiring a promotions marketing director. Along with marketing, areas of study typically include business, administration, communications, and public relations and advertising. Rarely does anyone become a promotions marketing director straight out of college. Instead, many directors spend time at the lower levels of marketing, or advertising or sales, before working their way into a management position.
Prospects
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Nearly 167,000 workers were employed as promotions marketing directors in May 2008, according to the U.S. Bureau of Labor Statistics (BLS). Jobs for marketing directors were expected to increase by 13 percent from 2008 to 2018, which is about average for all occupations, according to the BLS in 2009.
Earnings
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Promotions marketing directors have the potential to be among the highest earners in the country. After all, they made a salary anywhere from $49,000 to more than $124,000 per year in March 2010, according to PayScale.com. Salary figures are based largely on the marketing director's industry, experience and overall duties. Meanwhile, the BLS reported that the median salary of promotions marketing directors was more than $118,000 in May 2008.
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References
- Photo Credit businessman image by Jarek Miarka from Fotolia.com
