Job Description of a Marketing Consultant


A consultant typically works on an as-needed basis for companies. You can either work for a marketing company that provides consulting services to clients or hire yourself out as an independent or freelance consultant. A bachelor’s degree in marketing management, promotions and advertising can provide a solid basis for the job. An MBA with an emphasis in market research analysis also will serve you well in fulfilling the duties of a marketing consultant.

Interview Subjects and Gather Information

  • As a marketing consultant, it’s your job to guide the tenor of the project and either oversee a group of researchers on big projects or conduct the actual research yourself. For each project, decide on the type of marketing research you’ll employ – either qualitative or quantitative. Qualitative research is more in-depth and gives companies a thorough understanding of their markets and target populations. Quantitative research relies on percentages and averages within a certain group and gives clients a broader view of their markets.

Analyze the Data

  • This is where your market research analyst background is most vital. After you’ve conducted the interviews and gathered the information relevant to the customer’s needs, you head back to the office to analyze it all. As the consultant on the project, you may do the work yourself using market forecasting and statistical software programs or bring the results back to your office team who will compile the actual reports.

Prepare a Report

  • You are the face of the company, whether it’s your own business or a full-service marketing firm. You know what the client wants and needs and in what form. At this point, you either write the marketing research report yourself or review a report delivered by your analysts. It's important that the report communicate your findings in terms the client can understand. You‘ll work closely with marketing managers in large companies and advise owners of smaller businesses.

Make Recommendations

  • Your report also should carry recommendations for a marketing plan to follow the research. Market research doesn’t help much without a plan for how the customers can utilize the information. If you’re providing online market research, for example, you may include ideas for how a company can optimize its website for better search results or create mobile apps and increase social media campaigns. You may recommend changing or upgrading branding efforts or identify potential areas of growth for the clients.

Related Searches


  • Photo Credit Purestock/Purestock/Getty Images
Promoted By Zergnet


You May Also Like

  • Sales Consultant Job Description

    There are sales consultant jobs in nearly every niche of business, as the very word *business* suggests that there is a product...

  • Consultant Job Description

    Consultants earn a living by using an existing body of knowledge and experience. They provide expert advice to help businesses or individuals...

  • Internet Marketing Job Description

    An Internet marketing coordinator is someone who develops a company's advertising on platforms such as websites, email or wireless media, such as...

  • Public Relations Consultant Job Description

    In a competitive business environment where a positive reputation can give organizations an edge over competitors, public relations specialists are indispensable. These...

  • Internet Consultant Job Description

    The primary duty and responsibility of an Internet consultant is to provide technical knowledge and expertise to clients in areas of Web...

  • Job Description of a Research Consultant

    As a profession, research consulting is sometimes grouped in with management analysis or consulting, according to the Bureau of Labor Statistics. Research...

  • Job Description of a Medical Consultant

    According to the Bureau of Labor Statistics Career Guide to Industries (2011 edition), employment in the scientific, management and technical consulting services...

  • Strategy Consulting Job Description

    Strategy consultants are important for businesses that need a fresh perspective on an operational issue or communication issue. The consultant is usually...

  • Job Description for a Brand Consultant

    A brand consultant is an external source many companies use to help maintain their brands. If a brand has become stagnant, or...

  • How to Become a Marketing Consultant

    Help people improve their sales by improving their marketing techniques. Offer marketing advice to people by sharing your expertise with others and...

Related Searches

Check It Out

3 Day-to-Night Outfits for the Work Week

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!