The Difference Between Fake Air Jordans & Real Ones

Fake copies of collectibles and designer clothing are widespread, and Air Jordan sneakers are both. The Michael Jordan line of sneakers may be the best-known athletic shoes in the world, so the counterfeit market for them is ripe--especially with online sales. The good news is that a trained eye can easily spot most fakes. Does this Spark an idea?

  1. Materials

    • A company making fake Air Jordans is usually able to do so by purchasing molds that are stolen by a Nike employee and using the mold to make mass quantities of the shoes. The similarities end there, because the fake company will use lesser-quality materials compared to those Nike uses. As a result, fake shoes will often cave in to one side and have little to no traction. The famous Air Jordan or "Jumpman" logo is always stitched on authentic shoes, while it is often printed or painted on fakes. Fakes may smell like rubber cement, while authentics will have the more traditional "new sneaker" smell that anyone who regularly buys athletic shoes will recognize.

    Sizes

    • Actual shoe size is one of the largest indicators of fake shoes. The real Air Jordans will fit for the actual listed shoe size, while fakes are usually a half size or full size smaller than they are labeled. If a website is advertising that they have shoes in every possible size, especially the earliest or rarest models from the 1980s, its a near certainty they are fake.

    Vendor Claim

    • Some vendors will actually state that the shoes they sell are not truly authentic. They will state they are selling "variants," "replicas," "samples" or something similar. Any "sample" shoe in a size other than a men's 9, women's 7 or child's 3 1/2 is definitely a fake; these are the only sizes samples are made in. Even if a company states what they're selling is not authentic, this is still illegal because of copyright laws.

    Appearance

    • When fake Air Jordans are visually compared to real ones, even in pictures, it's usually very easy to tell them apart. Fake shoes usually have a lower top than the authentic ones. The shoes' color is often duller than that of authentic shoes. Fake shoes will look "thinner." The Jumpman logo may be backwards and in the wrong location. Nike's official "Jumpman 23" website offers pictures of every Air Jordan version for comparison. If a vendor offers no pictures or from only one angle, there's a good chance it is selling fakes.

    Price

    • The price a vendor asks will almost always be the most glaring sign of a fake, as most Air Jordans ran in the range of $190 to $200 when they were current. Any vendor regularly selling shoes at discount prices--even just a little bit cheaper, like $150--is a fake dealer.

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