Job Description of a Sports Advertiser
A sports advertiser attempts to generate income for sports teams or athletes through marketing and promotions. Sports advertisers create strategies and programs to get the word out about the team or individual they represent. Some work for the teams themselves, while others work for agencies that specialize in general advertising. Sports advertisers use broadcast commercials, print ads and other forms of media to promote their teams.
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Basics
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Sports advertisers oversee the design of logos and creation of mottos related to the team they represent, all for the sole purpose of drawing fan interest. They work with other departments, such as corporate and ticket sales and marketing, to help create awareness. Oftentimes, they enlist the athletes and coaches, sending them into the community or using their pictures on various promotional products. Sports advertisers analyze trends and, much like the teams, keep a close eye on the competition. They must be prepared to change the marketing scheme year in and year out, and stick with their strategy (and even improve it) should the team lose on a regular basis. Occasionally, a sports advertiser will have a hand in a team's colors or uniforms, as well as endorsement opportunities for athletes.
Skills
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A sports advertiser must possess outstanding communication skills, as she tries to "sell" the team to the public through various forms of media, whether it be television or radio ads, or written press releases. She must be energetic, driven, organized, analytical and work well independently and as a member of a team. Sports advertisers also must be highly innovative and have a firm grasp of how the different forms of media operate.
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Background
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Most sports advertisers possess a bachelor's degree, with an emphasis on courses in marketing, sales, business, administration, public relations and communications. Since many also need to stay within an advertising budget, they might include math and finances in their studies. Many worked in other forms of advertising, sales or promotions before moving into sports advertising, or in other positions with the team.
Prospects
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Jobs for advertisers in general are expected to increase by 8 percent during the 2008-18 decade, according to the U.S. Bureau of Labor Statistics (BLS). That is about an average rate for all occupations during the same time frame. The BLS provided no firm data for sports advertisers.
Earnings
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Sports advertisers earned a median salary of around $55,000 per year in March 2010, according to the PayScale website. Advertisers, in general, earned up to $95,990 during that month, according to PayScale.
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