A multimedia designer, sometimes referred to as an animator, is a computer professional who creates videos, special effects and animation for a variety of mediums, including the Internet, TV, movies, video games, software applications and other forms of media. Employers usually prefer a bachelor’s degree in graphic arts as well as a portfolio of completed work. While multimedia designers may create some work by hand, the majority of the work is done on computers, so a strong background in computer science is important. According to the Bureau of Labor Statistics, the median pay in 2012 for multimedia designers was $61,370. The job includes everything from idea conceptualization to finished product.
Work Well with Others
Whether you work for a large company that employs a team of illustrators, writers, designers and software engineers or in a small shop that has only a few employees, collaboration with others to develop designs is a big part of the job. The position often requires you to meet directly with clients to find out what they want you to create, or you may spend days on end in meetings with coworkers, developing a storyboard or project definition. While the job is primarily for creative types, you also need to possess strong communication skills to fulfill the teamwork requirements of the job.
Research and Select Design Aspects
Part of your job may be researching the competition by looking at similar industry animations and videos. You’ll go through the company’s current library of videos to find out what they have done in the past and then prepare ideas based on customer requests and the input you have received from other content providers working on the project. During this process, you’ll choose the appropriate colors, backgrounds, photography and shapes, and bring those ideas to the team for their imput before creating the final piece of work.
Create Final Product
You will work with your project team to put together a final product. Using your computer, you’ll lay out your design, incorporating the photos, illustrations and other graphic elements you’ve chosen, along with those that have been approved by your project manager. Then, you’ll lay out and produce a proof of the design you’ve created. Some of the commercial work you might get includes logos, branding identities, characters in games, environmental graphics and signage, brochures and illustrations for websites and marketing materials.
Make Big Presentations
After completing the design portion of your work, your job isn’t finished. Clients may expect a presentation, during which you will give them the final proofs of the project you created. You may meet directly with a small business owner if you’re in a small shop or work as a sole proprietor. On the other hand, working as part of a larger organization, you’ll make presentations as part of the project team to groups of media buyers, salespeople and managers in a larger marketing or advertising firm. You may be most comfortable behind a computer screen, but public speaking and presentation skills are a vital part of the job. Be prepared for questions and for requests to change certain aspects of the design, as multimedia designers work with clients until everyone is satisfied, which may include a number of do-overs.
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