Makeup in the '70s was about getting attention, much like the clothes. Unlike the '60s, the '70s disco era makeup was about dark eyeliner and tanned skin. Bright colors are again the trend in the '70s disco era, so if you are trying to emulate the style, try blue eyeliners and eye shadows. The more dramatic, the better. Lips should be complimentary to the tanned look and dramatic eyeshadow, so try pale pink or hot pink.