Advertising Sales Agent Job Description
People are bombarded with advertising every day while listening to the radio, reading the paper, riffling through the mail, watching television or even driving to work, with the ubiquitous placement of both traditional and electronic billboards. While a multitude of companies place these ads, it is the inside or outside advertising sales agent that sells either space or time for these omnipresent promotions. The advertising sales agent's job description includes a number of other duties as well.
Other People Are Reading
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Significance
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The advertising sales agent's job description primarily entails meeting a sales quota among both existing and new customers, which requires a certain degree of cold-calling that is usually dictated by sales management. As the competition for advertising dollars is highly competitive, the advertising sales agent must constantly be setting appointments, making sales presentations and generating new leads for their company.
Function
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The advertising sales agent's job description also includes creating a rough draft of the advertisement, helping the client select clip art or incorporate their company logo, processing sales orders and paperwork and getting the proofs to the client in a timely manner. The advertising sales agent's job description can also entail analyzing the prices and advertising packages of competitor's and creating or contracting the marketing department to develop media packets and sales visuals, according to careerplanner.com.
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Other Responsibilities
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An advertising sales agent's job description may also include attending trade shows, taking courses or attending seminars in sales and presentation techniques and training new sales representatives in the field. The advertising sales agent serves as the primary contact for the client company and must occasionally handle billing problems or questions after the sale.
Required Eduation and Skills
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An advertising sales agent's job often a college education and several years of relevant experience in a particular medium. Moreover, advertising sales agents must possess excellent writing and speaking skills, honesty and the desire to work with people. Advertising sales agents must also be persistent, self-motivated and thrive in an environment where the have high degree of autonomy.
Salary and Job Outlook
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About half of all advertising sales agents earn a salary of between $25,000 and $60,000 per year as of 2010. Most advertising sales agents also receive commissions or even a periodic bonus, which can substantially increase their income. Commissions and bonuses are usually contingent upon how close the advertising sale agent comes to meeting or exceeding their sales quota. Overall, the outlook for advertising sales agent jobs is expected to be fair or average compared to other sales opportunities. Sales growth in advertising sales is expected to be driven more by cable, the Internet and the growing Hispanic market.
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References
- Photo Credit The business woman image by YURY MARYUNIN from Fotolia.com
