Nissan Information
According to the Nissan Motor Company's website Nissan Global, Nissan was formed after the takeover of another automobile maker who produced Datsun cars in 1933. Nissan produced automobiles under both the Datsun and Nissan brands until the beginning of the 1980s, when Datsun was dropped to allow Nissan to become one of the top five worldwide automobile manufacturers in the world, according to the Renault-Nissan Alliance website.
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History
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The Nissan Global website explains that in the early 1930s, Datsun automobiles were manufactured by the Tobata Casting Co. Ltd until the company was taken over on Dec. 26, 1933, by the Jidosha-Seizo Kabushiki-Kaisha company. In June 1934, Nissan's founder, Yoshisuke Aikawa, changed the name of the company to Nissan and implemented plans to produce between 10,000 and 15,000 automobiles per year.
Early Cars
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Before the change to Nissan the first Dat car was produced by the Tobata Casting Co. in Tokyo in 1915. Nissan's history website reports the first Nissan produced car appeared from the assembly line in Yokohama in April 1935 and was quickly followed by global expansion by Nissan with exports into Australian territories.
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Austin-Nissan
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Throughout the history of Nissan automobiles, the company has used alliances and mergers to expand its markets and introduce new technologies. Automobile information website Edmunds explains that in 1958 a merger with British automobile manufacturer Austin led to worldwide expansion by the Nissan company. The alliance formed with Austin allowed automobiles such as the Datsun 1000 to use Austin designs to be produced. Aligning itself with Austin allowed Nissan to make its first inroads into European, U.K. and U.S. markets during the late 1950s and 1960s.
Renault-Nissan
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According to Nissan's Renault-Nissan Alliance website, French automobile manufacturer Renault and Nissan entered into a unique alliance on March 27, 1999, when the companies agreed to become partners sharing development details while the brands of the manufacturers remain separate. Figures from 2008 report the combined Renault-Nissan corporation sold 6 million automobiles around the world, or 9.4 percent of automobile sales worldwide.
Green
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Nissan Global reports the implementation of a green program that is operational in 2010 and attempts to alter the direction of automobile manufacture by the Renault-Nissan group by reducing carbon dioxide emissions throughout the manufacturing process and the entire life of a car. Nissan Global explains the program is intended to focus heavily on the introduction of electric automobiles and the development of more energy-efficient gasoline-based engines with reduced carbon emissions.
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References
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