Public affairs professionals develop communications strategies to deal with various audiences. This can include the media, board members, investors, community members and government agencies. Your skills, creativity and expertise will be called upon to provide strategic thinking, planning and solutions.
Tasks will range from writing press releases and addressing media inquiries, to developing annual reports for investors and the board of directors. A public affairs executive might even be required to appear and speak before Congress.
Most often, you will join the public relations or corporate responsibility department of the organization. Corporate responsibility is now widely used within corporations to combine overall corporate efforts on everything from investor, media and community relations to diversity and hiring practices to what the company is doing to demonstrate green or "earth-friendly"sustainable environment practices.