Promotion Director Job Description

Work life

Promotion directors play an integral role in many organizations. Rather than selling a product or service offered by the company, as is the case with someone who works in sales, it is the promotion director's responsibility to "sell" the company itself. The promotion director generates and ramps up interest in the company in the community and to potential customers.

Industries

Promotion director can be found in all kinds of industries, including health care, music, consumer products, and religious organizations. In any industry where interacting with a community and creating a positive image has a direct impact on a company's success and productivity, there may be a position allotted for a promotion director. The title of promotion director is particularly common in the radio broadcasting industry.

Duties

At a radio station, the promotion director oversees the station's promotions department. He is responsible for networking with the station's programming department and (in some cases) the sales department, organizing and coordinating station events, and arranging on-air contests to increase the visibility of the station in the community. In other industries, the basic responsibility of a promotion director is the same, to promote the image of the company, but the tactics may be different. For instance, where radio station promotion directors are often organizing live broadcast events with the public, a health care industry promotion director might organize health seminar events for the public.

Alternative Names

The promotion director title is often augmented with additional descriptors such as "marketing and promotions director" or "advertising and promotions director." These descriptors may indicate additional duties that apply to the position. Or it may indicate a more niche focus of responsibility. The only way to be certain what duties apply to a particular promotion director position is to read the job description for the advertised open position. This position might also be referred to as a "promotions manager."

Skills

The promotion director is a "people person" position. Employers often look for someone who is energetic, outgoing and well organized, and who has strong computer literacy and solid writing abilities. A bachelor's degree, in many cases, is a minimum requirement. Because the promotion director oversees a department within an organization, in many cases she has supervisory duties. Employers will look for applicants with prior experience working in marketing or promotions within the same or a similar industry as the open promotion director position.

Salary

According to the Bureau of Labor Statistics, the average salary of a promotion director, across all industries, is around $45 an hour. Broken down by industry, promotion directors who work in the electric goods wholesale industry; brokerage industry; and hardware, plumbing, and heating equipment industry have an average hourly wage of just above $60. Promotion directors who work in advertising or public relations firms average around $58 per hour. Radio and television promotion directors have an average hourly wage of around $41.

References

• Mass Broadcasters: Careers in TV Broadcasting
• Bureau of Labor Statistics: Occupational Outlook
• Bureau of Labor Statistics: Wages