What Is the Role of a District Manager?

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A district manager is responsible for many duties and responsibilities. Their duties can include motivating, planning, organizating and coordinating the activities of a particular area of responsibility. Many district managers supervise managers who have the responsibility of overseeing the operations of a store or retail outlet. Sometimes, district managers have to implement corrective measures designed to achieve a specific action.

Motivation

  • A district manager has the responsibility of motivating, encouraging and directing the activities of managers who manage units or stores. Once in awhile, managers need motivation to keep them on track when it comes to achieving results. Inspiration can come in a number of forms, such as words of encouragement. District managers will sometimes motivate with the example they set. If a manager is absent and not able to perform his job duties, a district manager will often step in and run the operation on a temporary basis.

Goals

  • District managers have the responsibility of setting goals and objectives for managers in conjunction with managers. When a manager is allowed to provide insight into his goals, he has a tendency to take ownership of the goals and become more committed. If the goals are not met, a district manager will meet with managers and determine why a negative variance exists. Many times, an action plan is put into place to help managers eliminate any negative variances.

Profitability

  • The overall profitability for all managers and all stores is the responsibility of the district manager. She must make sure managers are keeping expenses down and performing activities designed to generate revenue and ultimately make a profit for their particular unit or store. To keep expenses down, district managers make sure managers are eliminating all unnecessary expenses, such as unneeded supplies, overtime, equipment and other items.

Hiring/Firing

  • A district manager has the responsibility of hiring the most capable and qualified individuals he possibly can to ensure stores or retail units are managed efficiently and effectively. The district manager's role is to interview and screen applicants and make sure they can handle the duties and responsibilities. He makes sure applicants have the needed education and experience necessary to perform the duties. If a manager is not performing up to his capabilities for an extended period of time, a district manager may have to fire him.

Training/Education

  • District managers sometimes have to educate and train managers regarding policies and procedures. This is true many times for new hires. Sometimes, a district manager will delegate this responsibility to a senior manager, but she is ultimately responsible for training.

Miscellaneous Duties

  • District managers also give meetings, in person and by conference calls; they explain new policies and procedures; they give performance appraisals; and sometimes, they have to coach managers in the performance of their perspective duties and responsibilities. Managers must supervise their employees, and they report their findings to the district manager.

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