What Does a Platform Artist in Cosmetology Do?

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A platform artist is one of the most exciting jobs in the field of cosmetology. If you'd love to be a beautician who travels from coast to coast and internationally showing off your skills in front of audiences in order to sell the various products you are demonstrating, realize this dream by training hard and developing stage presence and a winning smile.

Teaching

  • Having a passion for teaching is essential to becoming a successful platform artist. Your job is to impart knowledge. You are an expert promoting the products of your company. You will be trained on the features and benefits of your products, and then not only show off the product onstage but also instruct other cosmologists in salon and trade show classes. You will use your company's products to teach them how to use various techniques and styles.

Sales

  • As a platform artist, selling is the be-all, end-all of your job. You goal is to sell as many of the products you are demonstrating as you can. Whether it is a flat iron or the latest pair of scissors, your company needs you to move these products, wherever they send you. Platform artists are the star salespeople at beauty shows. They pack the room through their high-powered, charismatic performances, and these educational sessions produce sales. You'll also interact with the crowd after the show and answer questions, which also boosts sales.

Skin and Nail Care

  • Aestheticians, or skin care specialists, use the platform to educate people about the latest skin preparations and treatments and how to use them. You'll give demonstrations and hold classes on waxing, eyebrow and eyelash tinting, microdermabrasion and many other spa treatments and techniques. If you're a nail technician, you can also become a platform artist. Your displays of new techniques in acrylic nail-enhancement applications, natural nail care and pedicure services will attract customers at every trade show, and especially with nail color collections introduced seasonally.

Makeup Artists

  • Makeup is a huge part of the cosmetology industry, and makeup artists are highly sought after for platform work. Your job is to introduce new lip colors, foundations and techniques. Makeup artistry is a challenging job. Bridal, fashion show, stage and everyday makeup classes are packed at trade shows, and many local department stores have platform makeup artists.

Business Skills

  • Some areas of platform artistry focus on business-building in the beauty industry. Trade shows, salon software companies and cosmetology schools hire business platform artists to teach people how to sell their products. Having a cosmetology license can assist you in owning your own salon or managing a salon, but if you have the business sense and personality to teach others the art of the sale, there is alos a venue for platform artistry in the sales end of cosmetology.

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  • Photo Credit Image by Flickr.com, courtesy of Kevin Jaako
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