Sales Promotion Job Description
A sales promotions executive designs, implements and oversees the strategy, policies and operating procedures surrounding the sale of a company's goods or services. The primary goal of this role is to maximize an employer's profits and the visibility of its brand. A sales promotions professional may be an individual contributor or manage a team.
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Job Responsibilities
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Sales promotion professionals often contact customers using a telephone. A sales promotion professional receives directives, or sales goals, from management. Once this information is obtained, he creates a plan of action for reaching these goals. Actively pursuing leads, he reaches out to potential and existing clients pitching the products and/or services. His pitches may take place over the telephone or through face-to-face meetings. Negotiating all contract terms, he administers contracts and closes the deal.
A sales promotion professional is also responsible for developing marketing and promotional programs and initiatives to engage customers and clients. She may partner with other organizations to reach new audiences or offer merchandise at a special rate. If the sales promotion executive is a manager, she may also be required to recruit, hire, train and administer performance appraisals to her staff.
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Job Opportunities
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Jobs can be found through networking. Networking, a key component of a successful sales career, can help you find these jobs. Industry groups, such as the National Association of Sales Professionals, offer many networking resources to its members. Sales promotion opportunities are also posted online and in newspaper classifieds. Experienced applicants may also find a specialized staffing agency helpful when looking for work.
Qualitative Requirements
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Sales promotion professionals should be polished and confident. A successful sales promotion professional must possess excellent interpersonal skills, as her role requires the ability to build and maintain relationships with people across a variety of demographics. Physically, prospective candidates should come across as polished and composed. Additionally, sales promotion executives must be extremely self-motivated individuals who thrive within a high-pressured, fast-paced, commission-driven environment.
Educational Requirements
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Certain employers require a degree. A sales promotion executive must possess a high school diploma or its equivalent. While a four-year college degree is typically not required to obtain employment, many companies will give preference to those who have graduated from an accredited college or university. This helps when the customer or client is within an educated profession. For example, pharmaceutical companies often requires sales representatives to be college graduates as they want representatives to gain credibility by speaking intelligently to clients.
Average Compensation
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Sales promotion professionals typically earn a commission. The United States Bureau of Labor Statistics expects the employment of promotions and sales managers to increase at a rate of 12 percent through the year 2016, as a result of increase competition in services and products offered to the public. The average sales promotion manager, according to Salary.com, earns a base salary of $84,598. Additionally, these professionals receive a commission on sales.
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