About Muscle Tech
Sports nutrition companies have been around since the 1950s, when famed fitness guru Joe Weider began selling bodybuilding specific nutrition supplements that helped create a boom in the sport. Since then, demand for supplement products has created many companies that have came and went with the whims of the billion dollar a year industry. Muscle Tech, a well known name in the fitness community, is one company who has survived and continues to be profitable.
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The Company
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Owned by marketed by Health Sciences Incorporated, Muscle Tech offers several products that cater to individual fitness goals, although they are more closely associated with the sport of bodybuilding. Weight loss, muscle building, athletic performance, and energy boosting round out the company's current crop of supplement offerings.
Products
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Muscle Tech currently offers twenty three products to consumers, all backed by the companies own funded research that is conducted at several US and Canadian universities. The most popular product, and one of the company's original offerings, is Cell Tech. The powdery mix is available in both a regular formula and as a "stack", meaning certain fat burning alterations have been made to the original mix. Generally speaking, Muscle Tech's products are available in either shake mixes or food bars.
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Availability
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Muscle Tech products usually come in various sized jugs that are sold at different price points to appeal to consumers of all budgets. Typical flavors of the products are chocolate with added peanut butter or fruit flavors. Muscle Tech supplements are widely available at many health food stores, gyms, heath clubs, specialty retail outlets and department stores.
Endorsers
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Muscle Tech is endorsed by many pro and amateur bodybuilders. Names like Mr. Olympia titlist Jay Culter, who has his own signature formula brand of Cell Tech, doubles as a spokesman for Muscle Tech products. Johnnie Jackson, Melvin Anthony, Dareem Charles, and Gustavo Badell are all recognized names that have signed Muscle Tech contracts.
Challenge Products
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In 2008, Muscle Tech sponsored a highly popular bodybuilding contest. The Muscle Tech Transformation Challenge offered amateur bodybuilders across the globe a chance to take home $25,000 in prize money, a one year supply of supplements, a magazine photo shoot, clothing, a trip to the Mr. Olympia contest, and a day of hanging of socializing with Jay Cutler. The contest was an instant success, and Muscle Tech has reported that it will host future contests.
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