The Role of Tourism in India
Among the various service industries, tourism in India is the largest and fastest-growing in the country. It has a vast impact on the national economy and plays a major role in other aspects of the country's growth and development, especially the creation of jobs.
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National Economy
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The Ministry of Tourism in India reported in 2007 that tourism contributed 6.23 percent of the country's gross domestic product (GDP). Tourism was also responsible for 8.78 percent of the country's total employment. This translated to roughly 53 million jobs and recorded earnings of approximately $10.73 billion. These positive numbers contributed to a growth rate of 24.3 percent compared to previous years.
Sector Development
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India's booming tourism industry benefits specific sectors. Traditional crafts are being developed and promoted by the government because crafts are a key component of India's tourism. Artisans, who usually are from rural areas, get to distribute their crafts to a bigger market, hopefully fueling growth in the rural communities to which they belong. Another aspect of tourism is India's flora and fauna. The aim is better organization and administration of India's nature and wildlife sanctuaries. This bodes well for the country's efforts at sustainable development of ecological resources.
Medical Tourism
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The country's medical and health care community is another beneficiary of tourism. People from all over the world have discovered they can get the same quality of medical services in India at a lower cost than in other countries. Medical care in India costs 1/10 of what it is in the U.S. or UK, and the quality of service is similar. Tourists also go to India to learn about or benefit from alternative medicine. Non-Western healing techniques are still actively practiced in the country.
Campaign
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The catch phrase of India's tourism campaign is 'Incredible India." Besides the typical heritage sites from India's past, the campaign defines other niche markets. Rural tourism focuses on the rich culture to be found in the villages. Nature tourism centers on the country's wildlife and nature preserves. Wellness tourism promotes the various medical and healing systems that are practiced in the country. Adventure tourism pushes for development of outdoor recreational activities.
Future Improvements
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As the industry grows, the Ministry of Tourism and its partners plan to explore other niche markets that can be developed. Efforts also are focusing on infrastructure development. Investments are funneled to road, airport and seaport construction and improvement. The hospitality sector and manpower training are also key targets for development.
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