Radio producers oversee the entire process of producing a radio program that can appeal to the target audience. They generate creative program concepts, source program contributors, edit interviews and news scripts, and direct the radio crew when the show is on air. Although community and commercial radio stations are the primary employers of radio producers, others find jobs in radio academies and independent companies that produce content for radio stations.
Using the Skills
To thrive in this job, radio producers must be creative individuals with excellent storytelling skills. When producing an interactive talk show for teens, for example, they should be able to come up with interesting and educative topics -- such as what happens when technology meets art -- and find the best way to communicate the message to the audience. Solid planning and clear communication skills are also important, as producers must schedule interviews with program contributors and issue instructions to the radio crew. The ability to exercise editorial judgment is crucial too, because radio producers determine whether various pieces of audio content are suitable for broadcast.
Managing the Production Process
The work of radio producers starts long before a program -- whether live or recoded -- hits the airwaves. In the example of the teen talk show, the producer may begin by researching the target listeners to identify issues that are popular among them. To do this, he may invite feedback on the station’s social media pages. Next, he sources suitable program contributors and interviewees, and gives them a brief description of their role in the show. When the show is on air, the producer directs the program host, technical staff and contributors, and determines when the show goes on a commercial break. After the show, the radio producer analyzes the listeners’ feedback and uses his findings to better the program.
Ensuring Compliance and Other Duties
Radio producers have a duty to ensure all broadcasts comply with relevant federal and state broadcasting laws and regulations. For example, if a prerecorded talk show chooses to interview program contributors on the telephone, the producer ensures the contributor is informed that the conversation will be broadcast, in accordance with the Communications Act. Other duties of radio producers include securing licenses for broadcasting copyrighted music, obtaining site permits for broadcasting, recording shows on-location and managing program budgets.
Aspiring radio producers should earn a bachelor’s degree in radio or audio production or a closely related field such as media production. Those who obtain an associate degree oftem begin as broadcasting assistants, and work their way up through positions such as associate producers and finally to this job. Producers who gain several years of experience and earn an advanced credential, such as a master’s degree in media production, enhance their chances of finding employment as production directors in media organizations that run several radio stations. These directors oversee radio production across all the stations.
- Photo Credit Wavebreakmedia Ltd/Wavebreak Media/Getty Images
Media Researcher Job Description
A career as a media researcher opens a window into how television, radio, movies and the Internet help the public make decisions....
Radio Program Director Job Description
If you are one of the millions of Americans who tune in to the radio, you're probably familiar with your favorite station's...
Senior Producer Job Description
A senior producer oversees the news programming and its contents for a television or radio station. Senior producers typically work on news...
Production Associate Job Description
Production associates, also known as associate producers, work in the media and entertainment industries where they contribute to the production of television...
Broadcast Producer Job Description
Broadcast producers can specialize in promotions, news, programming or a number of other segments. Most producers start their careers at small stations...
Executive Producer Job Description
The job description and tasks of an executive producer of a music, television, or film production can vary depending on the exact...
Advertising Producer Job Description
An advertising producer is someone who develops ads, commercials and other forms of marketing for a client or company. Advertising producers work...
How to Become a TV Producer
On a television drama or sitcom, the producer calls all the shots. This person is responsible for the budget, the script and...
How to Become a Producer
Every great movie has a movie producer who has made it possible. If you are passionately interested in a position of leadership,...