Sales Officer Job Description

A sales officer works to sell a product or service for a company. Sales officers work in a variety of industries, from computers to automobiles to retail and manufacturing. Sometimes, sales officers work independently, but whether alone or with a team, the goal is the same: To push a product or service and close a deal.

  1. Basics

    • Sales officers have to show customers what they are offering is worth buying. Salesmen do this by understanding the product and describing its benefits in great detail. Occasionally, they give a presentation and display how the item works. It’s also important for a sales officer to have a thorough knowledge of the competition, enabling him to show why his service should be considered superior.


    • Sales officers should be confident, energetic, organized and resilient, as even the most accomplished salespeople face rejection on a regular basis. They need to possess strong written and verbal communication skills and to be experts in customer service. Sales officers should also have at least a basic understanding of math, as they often deal with prices, deals and commissions.


    • There are no set requirements to become a sales officer, since the industry is wide-ranging and each company has different guidelines pertaining to sales. The key is to have displayed an understanding of, and even a passion for, the product or service offered. In some fields, just showing basic customer service skills is enough. In other industries, a college degree is required, with an emphasis on courses in marketing, promotions, communications and finance.


    • Jobs for wholesale and manufacturing sales officers are expected to grow by 9 percent from 2012 to 2022, as the industry follows the general growth of the overall economy. Expansion of inventory options, as new products are created, will also drive a growth in the job market for sales officers.


    • Many sales officers earn a base salary along with a commission, or a percentage of what they have sold. Wages, therefore, vary greatly by industry. Manufacturing and wholesale sales personnel earned a median annual salary of about $54,000 in 2012.

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