Types of News Releases


A news release, also referred to as a press release, can be used in different ways through various forms of media to introduce a newsworthy topic. For the most part, news releases are used to communicate information that may not otherwise be covered or to make the media aware of an announcement. The most common types are general, product, launch, executive, and event releases.


  • A general news release is an occurrence that a company or organization thinks may be of interest to the media. Through the writing of a general release, the writer piques the interest of media outlets with the hopes of getting more and continued coverage. This type of news release might cover any item (other than an event that is occurring at defined a date and time) that is of general interest to the company or entity putting out the release, such as contest or other ongoing item of interest.


  • This type of news release introduces the public to a product coming onto the market. A product release highlights the products merits and what makes it better than the competition's efforts. At the very least, include photos, if not a sample, of the product with the release.


  • A launch press release tips off the media that some newsworthy occurrence is about to happen. Examples would be the launch of a Web site, establishing a company or an expansion announcement. Launch releases need a sense of timeliness to create discussion among the media and the public.


  • An executive release, also called a staff news release, gives information about a high-level employee within an organization, Staff new releases can announce a promotion or the hiring of an executive. These types of news releases use information gleaned from resumes to details skills, experience and education.


  • An event release is used to present the basic information -- who, what, where, when and why -- of an event taking place within a community. Instead of only asking the media to attend the event, these releases are more valuable for getting the event promoted in community calendars and listings. Send requests, complete with contact information, at least a month to six weeks before the event.


Promoted By Zergnet


You May Also Like

  • Types of Newspaper Stories

    The sections and types of stories presented in a newspaper are amazingly consistent throughout the country. Journalism schools teach the foundation of...

  • Types of Weed Barriers

    Types of Weed Barriers. There are several types of weed barriers, both organic and inorganic, ... Newspaper or paper bags make an...

  • Heat Press Transfer Paper Types

    Heat press transfer comes in numerous paper types to suit the imprint method used, and the product the imprint is transferred to....

  • How to Write a Proper Press Release

    Create a headline and center it in bold type just above the first line of the body of the ... Press Release...

  • Press Machine Types

    Press machines use pressure to create or change the shape of metals used in manufacturing. Press machines use three different methods of...

  • Types Of Headlines

    Different types of headlines are used in journalism; the specific type used is based on the structure of the news story. Print...

  • Types of Newsletters

    A newsletter is a publication that, if written well, not only disseminates information, but reminds, guides and instructs those who read it....

  • Types of Newspaper Ads

    The local daily newspaper can be an effective medium for placing ads. Corporations or mail order companies often advertise in multiple newspapers...

Related Searches

Read Article

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!