Promotions Manager Job Description
A promotions manager creates and publicizes marketing incentives meant to increase sales. As a promotions manager, your job would include planning advertising campaigns and designing promotional materials. If marketing and promotion interest you, a promotions manager job may be the right career choice.
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Duties
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Promotions managers combine advertising with promotions to secure future sales. Typical promotions include giveaways, contests, samples, coupons, discounts and reward programs. A promotions manager uses a variety of media to advertise the promotional messages. Campaigns can use direct mail, radio ads, television spots, newspaper circulars, Internet ads, social media, websites and special events. The promotions manager must also analyze the results of campaigns to ensure their efficacy.
Skills
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A promotions manager must have critical-thinking and problem-solving skills to be able to create promotions and analyze campaign data. Although artistic abilities are not necessary, creativity is a must. Promotions managers must also be able to work with and manage a team. As a promotions manager, you must be able to stay cool under pressure because the nature of the work includes managing people, multiple projects and ongoing deadlines.
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Education
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Employers could require promotions managers to have at least a bachelor's or master's degree in business administration with a marketing emphasis. Additional coursework in advertising, finance, psychology and writing offer an advantage to those trying to break into a promotions career. Because many companies hire promotions managers from within their ranks, it can also help to attend advertising seminars and marketing conferences to increase your knowledge and better your chance of advancement.
Work Environment
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Promotions managers coordinate the promotional marketing efforts of an organization, a business, a department or several business clients. They can work in-house, as an employee of a firm. They can also collaborate with a variety of businesses as independent contractors through their own consulting agencies.
As part of the marketing department, a promotions manager directs the incentive sales strategy of the business or organization. A promotions manager might collaborate with a creative director to create promotional campaigns or work alone. The creative director organizes the creative team (usually a graphic designer and a copy writer) to produce the marketing materials in the plan. Solo promotions managers might produce the material themselves or contract the work out to a design firm.
Job Outlook
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The need for promotions managers will continue to grow steadily as businesses increase their advertising and promotions. The U.S. Department of Labor expects an average increase in job growth with stiff competition for the available jobs. Positions in the medical, scientific and computer fields should see additional work opportunities, particularly for contractors as businesses attempt to cut costs by getting rid of full-time positions.
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