Zipfizz Energy Shot is a 4-oz. drink that promises to deliver a burst of energy to the user. The maker describes Zipfizz liquid shots as "low calorie, low carbohydrate, electrolyte enhanced." Zipfizz also comes in powder form; you mix one tube of the powder with 16 to 20 oz. of water. Several ingredients in the liquid shots are found in many other energy drinks, but that does not mean they are entirely without dangers.
No Sugar Crash
Zipfizz does not contain sugar, so the “sugar crash” often associated with energy drinks will not occur.
The caffeine in a Zipfizz liquid shot makes the user feel alert, energized, and refreshed in as little as 15 or 20 minutes after consumption. This "high" can last a couple hours. But a caffeine high is usually followed by a low, and the low can lead to exhaustion. Caffeine is also an addictive substance.
Zipfizz liquid shots also contain taurine, an organic acid commonly found in many energy drinks. According to HealthPsych.edu, taurine combined with caffeine can lead to an increased risk of stroke and disruption of the normal heart rhythm, and has even been linked to death in some cases.
Vitamin B12 Information
According to Zipfizz.com, the energy shots contain 41,667% of the recommended daily amount of vitamin B12. This vitamin helps maintain healthy nerve cells and red blood cells and assists in the production of DNA. It comes naturally in foods such as fish, meat, poultry, eggs and milk products. High amounts of B12 have not been shown to be detrimental to the body because of the vitamin's low potential for toxicity.
Zipfizz Medical Advisers
Zipfizz has a medical advisory board that, according to the company website, is made up of "successful doctors that have extensive clinical experience and use Zipfizz products in their practices, and daily lives. This team insures Zipfizz will remain the true Healthy Alternative to energy and sports drinks." The advisory board includes a sports medicine specialist, a naturopathic physician and a nutritionist/dietitian.