Types of Trade Shows

Save

Trade shows can be categorized into three major groups: industry trade shows, consumer trade shows, and trade shows that cater to both industries and consumers. Trade shows are also known as Expos. Industry trade shows are usually closed to the public, and consumer trade shows are organized to provide consumers with an opportunity to purchase goods and services. Industry and consumer trade show vendors typically occupy one or more 10-by-10 portioned spaces called exhibit booths.

Audience seating at trade show
Audience seating at trade show (Image: andorapro/iStock/Getty Images)

Publisher Trade Shows

The publishing industry participates in trade shows that introduce new books to bookstore owners. These trade shows are organized to market children’s books, cook books, works of fiction, or non-fiction. Seldom are book publishing trade shows open to the public. However, owners of retail establishments do not necessarily have to own bookstores; they only need to sell books to attend. In addition to book publishers, vendors such as retailers of bookshelves and other bookstore fixtures are likely exhibitors.

Assortment of new books on shelves
Assortment of new books on shelves (Image: Rostislav_Sedlacek/iStock/Getty Images)

Restaurant Trade Shows

Trade shows that cater to the restaurant industry feature food, equipment and service vendors. Elaborate demonstrations with skilled professional sales staff are often set up to attract orders for items featured at these types of shows. Restaurant industry business-service vendors such as insurance and advertising agencies are frequent trade show exhibitors.

Restaurant owners talking with specialist at trade show
Restaurant owners talking with specialist at trade show (Image: Eileen Bach/Digital Vision/Getty Images)

Home & Garden Shows

Home and garden trade shows usually cater to homeowners. Up to 400 exhibitors of home-building accessories such as awnings, draperies, driveways and interior flooring commonly exhibit. Garden exhibits that feature water fountains, portable garage buildings, plants and flowers can often be found at home and garden expos.

Patio garden display at garden show
Patio garden display at garden show (Image: Antoninapotapenko/iStock/Getty Images)

Art & Craft Trade Shows

Art gallery owners, retail store owners and consumers are the target market of artists and craft makers. Art and craft trade shows differ from gift trade shows, which cater to retailers that sell gift items. Artisans are also common exhibitors at home and garden shows and sell everything from handmade jewelry, to hand-painted furniture.

Artist working on handmade jewelry
Artist working on handmade jewelry (Image: MEHMET CAN/iStock/Getty Images)

Salon Industry Trade Shows

Trade shows organized by the professional salon industry often welcome industry professionals and consumers. Personal care products such as hair products, make-up and skin care products are demonstrated and sold at salon industry trade shows.

Woman standing in front of assortment of salon products
Woman standing in front of assortment of salon products (Image: moodboard/moodboard/Getty Images)

Technology Trade Shows

New computer technology such as hardware, software programs, and business services are marketed to consumers and retail stores at technology trade shows.

Group of business women talking about a computer in trade show
Group of business women talking about a computer in trade show (Image: Ciaran Griffin/Stockbyte/Getty Images)

Related Searches

References

Promoted By Zergnet

Comments

You May Also Like

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!