Facts About TV Ads
You may be so annoyed by commercials that you have problems listening to them even when you're doing something else. But every now and then one catches your attention. You may then begin to wonder exactly what is involved in broadcasting a TV ad as well if the TV ads are really louder than regular TV or it just your imagination.
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TV Ads' Claims Must Be Substantiated
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According to guidelines set by the Federal Trade Commission, advertisers who make a claim that their product or services perform better or are preferred over others must be able to substantiate the claim. That is why on some commercials such as a paper towel ad you will see information on the amount of liquid used, the size of the paper towel and other factors.
If an advertiser can't back up the claim, the FTC will not allow the ad to run. Further, other advertisers who believe someone is running a false ad can ask the FTC to investigate the ad.
Decibel Levels Are Higher on TV Ads
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You may have wondered if that blaring commercial really is louder than the ordinary programming or if it's just your imagination. Some members of Congress believe it is so, and introduced the Commercial Advertisement Loudness Mitigation, or CALM, Act in an effort to get the FCC to regulate noise levels of TV ads. The act is still undergoing the steps required to be presented, discussed and voted on.
In the meantime, practically all you or anyone else can do is hit the mute button on the remote control.
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TV Ad Costs
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According to gaebler.com, the average cost of a TV ad is between $13 and $60 per spot. The cost varies, depending on time of day it is run, and the length of the ad, which can be15, 30, or 60 seconds long.
Advertising cost also depends on the programming. Ads that run during the Super Bowl are, of course, more expensive and sometimes ads that run during the final episodes of popular TV shows such as Seinfeld command a higher cost, but these are generally exceptions rather than the rule
TV Ads: Length and Frequency
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According to economicexpert.com, a 30-minute show will have approximately 12 minutes of commercials, while a 60-minute show will have approximately nine minutes of commercials.
Public Service Announcements
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Public service announcements are those ads which are intended to impart information rather than sell a product or service. The air time for public service announcements is free but it costs money to produce the ad.
Broadcasters are no longer required to run public service announcements, but you may still see them during newscasts and other shows.
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