Careers in the Field of Communications
Communication is an acquired skill, and while most people are born with the ability to talk, they learn to speak and communicate effectively through listening, speaking and understanding verbal and nonverbal skills. People learn basic communication skills by observing and interacting with others and modeling their behavior by what they witness. In academia, communication incorporates a large body of knowledge, and is explained in journals, publications and textbooks. Students who focus on communication in school can find career opportunities in a variety of fields.
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Advertising
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The field of advertising requires that individuals have excellent written and oral communication skills. Completing a degree in advertising involves developing communication strategies, executing advertising campaigns and marketing products and services. Most advertising programs are housed under the communication department at colleges and universities, or may be part of the business program. Career opportunities are available as an advertising specialist, copy writer, account executive, media buyer or creative director.
Broadcasting
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Beginning a career in broadcasting requires individuals to develop the ability to communicate effectively with an audience. The field of broadcasting goes through continuous changes, and it's important for people in this industry to recognize the trends occurring in television and radio with interactivity and computers. Careers in broadcasting not only encompass performance, but some individuals can thrive by having technical skills, such as computer or video graphics. Positions are also available in the sales, administrative and executive departments.
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Journalism
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The field of journalism involves gathering information and researching facts, in order to communicate stories and ideas to the public through writing, visual, electronic or speaking mediums. Career opportunities are available as reporters, editors, authors, publishers, acquisitions editors, researchers, interviewers or writers. These individuals need to have a variety of skills, including the ability to interview, speak publicly, communicate through print, nonverbal communication, oral interpretation and research.
Public Relations
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Public relations consists of managing and enhancing the public image of individuals or organizations. Individuals working in public relations interpret their clients' actions and situations to the public. Anyone who enters this field must be aware that writing and communicating effectively is an essential skill. Because of the advancement of video productions as a means of communication, it is becoming more important for individuals in public relations to have a background in media production.
Education
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Communication educators can find employment opportunities at all educational levels, including elementary schools, secondary schools, colleges and universities. The most attractive positions are at the research and graduate level, and they prefer candidates who have a background in organizational communication, interpersonal communication, public speaking and rhetoric.
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