Different Careers in Advertising
The Advertising Educational Foundation defines advertising as the means that could make or break a business. Advertising tells consumers about products in a convincing fashion. Advertising professionals work in a variety of settings. The Bureau of Labor Statistics reports that individuals in the advertising field require at least a bachelor's degree. These degrees can come from a variety of fields, as it mostly depends on the individual's specialized area. Jobs in advertising, especially those in agencies, are very competitive.
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Agency Work
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According to the AEF, advertising agencies handle a broad range of marketing tasks requiring people with experience and ability in overall management and specialized skills. Roles found in agencies include account managers, account planners and market research. Depending on the size of the company, responsibilities could overlap. For example, at smaller advertising agencies, research is performed by the account managers. On the other hand, at larger firms, researchers are hired for the specific role.
Passing the Message
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Once an advertising professional has dedicated an extensive period of time in the field, the option of becoming an instructor or professor is available. While most colleges and universities require at least a master's degree, teaching provides current or former advertising professionals the chance to merge their on-the-job training and education to perform scholarly research and teach. Also, college newspapers usually hire an individual to handle its advertising and oversee students who are interesting in careers in the field.
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Online Marketing
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Online marketing is a new avenue in the advertising field. There are many job opportunities within the sector. For media companies, online is an alternative route advertisers can take to promote their business. Many businesses continue to advertise in their local region, but web advertising helps the business build a broader readership and opportunity for bringing in buyers beyond their coverage area. These duties are handled in-house or outsourced to a company that specializes in Search Engine Optimization (SEO).
Advertising Director
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For a media outlet, the advertising director is a professional with extensive experience in client building, management and media research. Some of the duties of an advertising director include developing and implementing a sales plan that will create revenue, tracking sales performance and preparing budgets. Most important, the advertising director must oversee a group of ad sales representatives. As manager, they must conduct performance reviews, facilitate regular staff meetings and supervise work flow and distribution of work.
Creative Minds
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After all the sales are complete, the end result is created by the individuals in creative services. The individuals include graphic designers, Web ad designers, video producers, and advertising copy writers and copy editors. Most of these individuals have bachelor's degrees journalism, marketing or art. These individuals use their talents to develop marketing material for businesses. Professionals in this area are found in advertising agencies, publishers, marketing firms, corporate communications, newspapers and television stations.
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