February Marketing Ideas for Apartments
The number of people looking for living space drops significantly during winter, because most people want to be settled into their home when it's cold and snowy. But if it's the middle of winter and you've got an apartment to lease, several marketing strategies will help you melt the sales chill.
Other People Are Reading
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Best Foot Forward
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Make sure the apartment is in prime condition, then "stage it" for prime viewing. A clean, freshly painted apartment will focus attention on the space's advantages. Place some furnishings in every room so interested lookers be able to envision how they could use the space. Once needed repairs and improvements are done, put the "Open House" sign out front.
Valentine's Day
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Valentine's Day is a good time to show off the apartment as a love nest. Set out a vase of red roses and accessories, such as red pillows and candles; play romantic music and light a fire in the fireplace, if available. Serve visitors champagne and chocolates.
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Lickety Split
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January is the top month for divorcing, and a lot of couples break up after Valentine's Day. And all those newly single people suddenly need a place to stay. So, if your apartment is furnished or in move-in condition, advertise its availability for occupancy. These winter housing wannabes should line up at the door.
President's Day
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In honor of the country's Founding Fathers, advertise a Presidential Suite giveaway: You'll reduce the price of the unit by the cost of its master suite. This could be a significant reduction when square footage for the bedroom is deducted from the total apartment space.
Mardi Gras
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Mardi Gras is the pre-Lenten carnival celebrated in New Orleans and other places around the world, with costumes, parades and street dancing. Invite past visitors to a Mardi Gras party at the apartment, complete with masks, food and music. It's a good chance to show the apartment in a new, fun light.
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