Constant Contact Vs. Aweber
Both Constant Contact and Aweber are characterized as email marketing software that enables users to send promotional emails to potential, new and already existing customers; send emails designed to encourage customer loyalty and place marketing messages or advertisements in e-mails sent by other people. Both Constant Contact and Aweber offer similar features, but one may be better equipped than the other depending on the needs of your business and your marketing strategy.
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The Facts
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Technically, Constant Contact is more limited in terms of what it can offer its users. Its major selling points are its email marketing and online survey tools, which assist in the creation of email newsletters and online surveys. That being said, it's more trusted because it's a more established brand of email marketing software. Aweber, on the other hand, has fewer users (about 239,000 fewer), but offers more varied services.
Function
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The function of both email marketing programs is to get users in touch with their clients and develop more productive relationships. That is impossible to do, however, if the newsletters, surveys and other promotional materials being offered through these software manufacturers aren't actually making it to the client's inbox. It could be said that Aweber goes the extra mile in this department by ensuring that its users 'promotional materials don't get lost because of spam blocking and filtering by having long-established relationships with ISP's, who automatically remove unsubscribes and bounces.
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Features
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Constant Contact has many of the typical features expected of email marketing software. It enables its users to send an email newsletter, create a high-impact email promotion, email event invitations, create online surveys for potential and existing clients and build and organize email lists. Similarly, Aweber offers its users 103 HTML email newsletter templates and website sign-up forms that allow users to turn anonymous visitors into prospective clients, automated, personalized emails and email web analytics, which is a service not offered by Constant Contact. This feature enables users to track who opens and clicks on their email links through the use of weekly reports generated by the software.
Benefits
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The benefit of going with Aweber is the set of advanced marketing tools the software offers its users. Aweber enables its users to send blog newsletters to email, integrate shopping carts in e-mail marketing promotions, and find out incredibly important information- such as the best time to send out newsletters to clients--through the use of the software's web analytics feature. Constant Contact may zero in on surveys and newsletters, but the company does those two things incredibly well. So, if you're a small business looking to utilize those services, it would be beneficial to go with the software that primarily focuses on those two aspects of email marketing.
Considerations
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Before choosing between Constant Contact and Aweber, users must determine what they want their email marketing campaign to focus on. If it's surveys and newsletters, they should go with Constant Contact. If they're looking for a more varied approach, especially as it pertains to approaching potential clients, the better choice is Aweber.
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