Client Marketing Ideas
Marketing a client can be more of a challenge than marketing a product or service. Unlike the product whose features and benefits are unchanging, a real person's image can change constantly for good or bad. As someone charged with marketing of a client, there are some tactics that will put your client in the spotlight and show his or her better side as well.
Other People Are Reading
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PR Kit
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In our electronic age, we sometimes forget how valuable an old-fashioned public relations kit is for marketing a client. A biography, photograph and several well-written articles, packaged nicely and snail-mailed to media recipients, can be refreshing and help your client get exposure. Make sure the articles included are slanted in such a way to get picked up by the topical nature of their editorial.
Start a Foundation
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People love people who take up a cause. Most of us don't have the time or inclination to tackle the big problems of life and we admire when others do. If your client has a cause that he or she would like to tackle, starting a foundation to raise money for the cause is an excellent way to do good and get exposure.
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Charity Event Chair
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If your client doesn't want the long-term commitment of a charitable foundation, a good alternative is acting as chairperson for a philanthropic event. Often, merely lending a famous name to an event can mean success in attracting higher patronage to the event. There are plenty of events taking place where your client can show up, have a nice dinner, socialize and get marketing exposure.
Book Signing
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If your client has written a book, you'll need to schedule a series of tours to book stores where the initial sales and awareness benefits book sales. Since you're in a tour city, maximize their exposure. Contact local book clubs, social organizations such as churches or educational institutions to deepen his or her exposure within diverse consumer segments.
TV Appearance
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Turn on any television channel, and you're more than likely to see a reality show. These types of programs offer a way for your client to gain valuable national exposure by being a contestant or judge.
Similarly, news and talk shows are always looking for subject-matter experts. If your client has special expertise, make sure the television stations in your area know of it and ask the stations for contact names at the major networks as well.
Radio Station Guest
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These days, radio has become as much about talking as music. Radio stations competing in the same market are often vying for the best guests to join the local crew. Contact appropriate radio stations to see if there is an opportunity for your client to make a guest appearance or, even better, be a co-host. For the right client, this could be valuable marketing exposure.
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