Street Marketing Ideas
Street marketing is sometimes called guerrilla marketing and marketers turn to street marketing to differentiate a product in the marketplace or create awareness of a product among a distinct consumer audience. There are a number of tactics of street marketing but central to their implementation is the need for teams of field staff to implement street promotions.
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New Product Introduction
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Street marketing is very useful to develop so-called street cred for products with cutting-edge benefits or that might appeal to urbanites. Sneaker companies have painted urban streets with footprints and their logo to create awareness. Samples of a new product can be distributed on the street. These types of events, when done on a large-scale basis, can be quite effective as a publicity tactic garnering coverage by news media.
New Image for Mature Product
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Mature products have used street marketing to help refresh their image. Miller Brewing used semitrucks customized to transform into a mobile stage. The trucks rolled into towns across the nation, then toured parks and local communities with concerts by famous bands and artists. Miller was viewed as an old man's brew before putting on a new hit face via its street presence.
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New Consumer Segment Outreach
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When a new product or service is desirous of cultivating new customers, a street marketing program may be used to go directly to consumers in venues where they are likely to congregate. The Greek yogurt Chobani gave away full-size samples of its product at weight loss centers and local workout locations to gain awareness in the U.S.
Pharmaceutical companies set up health checkup stations at neighborhood parades and local community centers. These companies give quick blood pressure tests and hand out state information brochures that happen to also mention their high blood pressure medications.
New Store Opening
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A store's grand opening is a great time to do street marketing. Outdoor banners, flags and balloons can all be employed to bring attention to the new store. Store personnel can hand out coupons or samples to passersby, encouraging them to enter the store and thereby establishing an initial customer base.
Red Carpet Event
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A red carpet event is another street marketing idea. The opening of a new restaurant, nightclub or movie are red carpet events worthy of velvet ropes and searchlights flashing across the night sky. During Christmas on New York's Fifth Avenue, a number of the country's most exclusive retailers shine lights and seasonal images on their building facades. Of course, silver bells are heard and sung to peak the interest of the throngs of shoppers filling the streets to see the tree at Rockefeller Center.
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