Valentine Marketing Ideas
Valentine's Day is a marketing professional's dream theme. Almost every business can capitalize on this romantic holiday and create their own special twist. The key is finding the right marketing ideas for your business. You can follow tried-and-true approaches, but you also shouldn't be afraid to think outside the box and do what no one else is.
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Special Deals
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Offer a Valentine's Day special to entice people into your store. Be creative and offer deals that will appeal to your customers' romantic side, such as a two-for-one spa day, special prices on flowers or a discount on chocolates. Offer specials for the entire month of February and also consider offering additional specials for last-minute shoppers.
Events
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Sign up as a sponsor for Valentine's Day events that are catering toward your target audience. For example, if you own a florist shop, provide the flowers for a Valentine's dance. If you can't find any events, create one of your own. This marketing strategy will work well for businesses such as restaurants, which could consider hosting a Valentine's mixer event for singles.
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Direct Marketing
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Make yourself an expert on Valentine's Day. Send a direct mail piece to your customers with tips on how to celebrate the holiday. For example, if you own a spa, send tips on how to apply dramatic, sexy makeup for a Valentine's Day date. Be sure to include information about your Valentine's Day deal or the event that you are sponsoring or hosting.
Get in the Spirit
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Decorate your storefront or shop window to show off your holiday specials. For example, if you are selling lingerie, display special Valentine's Day pieces in a romantic bedroom scene to entice customers to come in. If you are a florist, showcase rose bouquets as the centerpiece of a dinner scene. Also consider putting up signs in your windows advertising your Valentine's delivery specials. Likewise, if you are a jeweler, showcase gift ideas. Items such as heart jewelry, diamond studs or a few of your hottest engagement rings will go lovely with a red rose background and a scene of a man down on one knee proposing to his girlfriend.
Thank Your Clients
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If you provide a service such as accounting or insurance, send your clients and customers a card thanking them for their continued business and wishing them a happy Valentine's Day. This will go a long way in keeping you in their minds.
Think Outside the Box
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Allow your customers to enter a Valentine's Day raffle for a prize such as a limo ride, dinner for two, a free hotel stay and maybe tickets to a show. You also could play up a Cupid theme. Hire male or female models, then have them dress as Cupid and escort your customers as they pick out Valentine's Day gifts for their special someone.
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