Autumn Themed Marketing Ideas

Part of marketing is keeping your business, product or service constantly visible to your customers and key stakeholders. You should be using every opportunity to remind them that you are there. Autumn is the perfect time to kick your marketing up a notch. You can use the transition from summer to autumn and the autumn holidays to implement several marketing strategies to keep your business visible to your target audience.

Offer Autumn Specials

Create a fall special. Cut prices, offer a discount on your services, give away a free product with a purchase or hand out free samples. This is especially good for places that people seek out in the fall. A good example would be a grocery store offering a half-off sale on pumpkins for a week. Be creative and tie your special into the season.

Participate in Autumn Events

Get involved with fall community events. For example, if your town has a harvest festival, sign up to be a sponsor and place your sign where everyone can see it. If there is nothing in your area that you can sponsor, create an autumn-themed event. Something simple would be having a Halloween costume contest in your business. Whatever it is, make sure it is something that celebrates the season and gets people excited about your business.

Create an Autumn Newsletter

Get in contact with your customers and key stakeholders through an autumn newsletter. You can choose to either mail this through snail mail or email. This is a great way to share with your customers the fall events you are taking part in or the autumn specials you will be offering. Invite them to stop by an event and see you, tell them how they can get fall specials and include a recap on your summer.

Use a Direct Marketing Piece

Send a postcard or flier listing all your fall specials. Make it more than just an ad by sharing some advice for the autumn season. A good example is a hardware store reminding customers to get their storm windows in or a gym listing the top-10 Halloween candies that are least fattening. Another idea is to send customers a calendar of all the autumn events happening around town, highlighting the ones you are taking part in or hosting.

Thank Your Clients

In the spirit of Thanksgiving, say thank you to your loyal customers and clients. Send them a card or postcard to say thank you for a year of support and to wish them a happy Thanksgiving. Your customers will keep you in mind since you are extending a thoughtful gesture, not advertising a product.

References

• MailerMailer LLC
• Constant Contact