Definition of Contemporary Web Design
Web design involves coding a web page in a programming language that makes it visually appealing and functional for the user. This article focuses on how the contemporary design of a website's functions changes with new developments in web technology and services, offering the user more applications. Since the audience of web users continues to grow worldwide, what it means to design a website in a contemporary style evolves every day. Because U.S. websites are accessed by web users around the world, many contemporary web designs respond to a more global audience.
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Web 2.0 Design
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One trend in contemporary web design is using the "Web 2.0 style" in web site design. In this style, web design uses the concept of the Internet as a platform for delivering information and experiences to the end user. Tim O'Reilly, founder of O'Reilly Media and inventor of the term Web 2.0, notes that Google is a perfect example of what is meant by Web 2.0. "Google, by contrast, began its life as a native web application, never sold or packaged, but delivered as a service, with customers paying, directly or indirectly, for the use of that service."
Service Model
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A key concept behind O'Reilly's definition of Web 2.0 is the service. Web 2.0 design focuses on providing services to users who want to interact with the web, find information and make connections with other people and organizations. That is why O'Reilly's classification of many elements of Web 2.0 are actually services, such as blogging, Google SEO (page rankings, Ad Sense, etc.) and Wikipedia (sharing trustworthy information).
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Tagging
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Tagging is another aspect of contemporary web design that brings to mind concepts like social networking and bookmarking. When the web publisher or the user tags (or adds) keywords as labels to web content, it is helpful for users looking for information on the subject described by those keywords. Tagging has many applications for the user and for the website owner. As a user, when you log onto a news website or favorite blog, you can click on tags to find information on just about any subject under the sun. For example, a popular tag like Britney Spears will lead you to a Google search page or another search engine and you can search for all things related to Britney Spears.
Syndication
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Another concept noted by O'Reilly and common to media and social networking web design is syndication. Through networking services like blogging and Twitter, the user can create a file including a combination of elements (text, graphics, audio and video) and rapidly send it in a single step through a syndication service to other users and websites. For example, when you create a blog entry, it will be syndicated and rapidly transmitted to everyone who has subscribed to your blog.
Integrated
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Following the service model, contemporary web design is also integrated as much as possible. The web designer offers all services the user might need into one irresistible package. For example, if the goal is to build a social networking site, the website will have a sleek visual design that changes over time. What will not change is that the user interface will offer as many interactive applications as the user might need to stay on the site, click around, communicate with other users and contribute to the social network. A major goal of the social networking concept is for the user to draw his or her own circle of contacts, including family, friends and professional acquaintances online to join the social network or at least to view the person's content.
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