Surf wear trends have come and gone since the 1960s, when the Beach Boys and Jan and Dean glamorized riding the waves and brought it to the forefront of teen and young adult culture. The combination of music, art, and beachwear has created a style and subculture that is easily identifiable.
Bob Hurley, the founder of Hurley Surfboards, started his company in Costa Mesa in 1979. World class surfers enjoyed boards created by Bob. Hurley business manager, Joe K., pursued Billabong, an Australian brand of clothing in 1982. Bob liked the long, punk rock board shorts from Joe K.'s Billabong company, so Billabong USA was licensed as a separate unit.
Beach styles evolved, reflecting the surfers' love of fashion, skating, art, and music. Surf brands emerged, putting Billabong into the limelight with their innovative products. The company management team did all of the design, marketing, and financing of their product, giving them full control of the outcome.
When the Billabong license came up for renewal in the late 1990s, Bob's group let the Billabong license go in favor of starting the Hurley brand. The team's enthusiasm, expertise, and understanding of their core customers provided the impetus to take the company to new heights. With approximately 150 employees, Hurley achieved instant success in their first year with sales at approximately seventy million dollars.
Secret of Their Success
Bob enlisted the support of his family and friends. With a love of surfing, his desire to provide attire for his sport came natural. He has been passionate about his product and his customers from the beginning, and has never lost focus on knowing what his customers want and the ultimate goal of providing it for them.
Today's Hurley Clothing
Signature Hurley clothing includes board shorts, surfer swim trunks, shorts, distinctive T-shirts, sweatshirts, hats, wet suits, dresses, and other surf style items. Some of the features of Hurley clothing are frayed denim, torn shirts, and additional details that define surfer style. They offer a combination of cutting edge styles featuring comfort and fun. His customers are young, hip, and stylish.
Where to Buy Hurley Clothing
In addition to surfer clothing shops such as PacSun, upscale stores Nordstrom and Belk carry the Hurley clothing brand. Or shop online for the full line of the latest collection.
- Photo Credit www.hurley.com
The History of Jordache Jeans
Jordache Enterprises, Inc. was incorporated in 1978 by Israeli immigrant brothers Joseph, Ralph and Avi Nakash. The moniker is based on the...
Children's Clothing From the 1920s
The 1920s were an era of luxury fashion for both children and adults until the stock market crash in 1929. Clothing for...
How to Buy Billabong Clothing for a Business
Billabong clothing has been a popular brand since its creation in 1973. Widely recognized as surf-style clothing, this brand is popular among...
What Companies Does Nike Own?
What Companies Does Nike Own?. Headquartered in the Pacific Northwest, Nike is a giant in the shoe industry. Started by two ambitious...
Where to Buy Big & Tall Men's Clothes
Clothes for big and tall men can be bought at department stores, on the Internet and stores that cater specifically to big...
Where to Buy Nice Dress Clothes
Purchase nice dress clothes by searching in department stores for quality outfits suitable for business and events outside of work. Buy casual...