Enrollment Counselor Job Description
Enrollment counselors are critical to every college, university, trade school and vocational school in the United States. They are the first contact that a student usually has with a school. They are responsible for filling the seats and promoting the school to potential students. The enrollment counselor is part customer service agent, part sales agent and part administrative professional.
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Customer Service
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Enrollment counselors are customer service agents. They are required to provide enrolled and potential students with the highest level of customer service. They must answer questions, provide program information and school policy information. They are usually the first point of contact for all new students. It is their job to make the student comfortable and feel informed as to their inquiry. This function crosses boundaries with the sales function. However, it is unlikely that a full sales attempt will be made on the first call.
Administrative Support
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Enrollment counselors are also responsible for administrative support. They actually enroll the students in school, assist in enrolling them into programs and completing all of the entry records. In addition to the entry records, enrollment counselors are usually responsible for their enrolled students' administrative data for the duration of their tenure. They will maintain a connection with the student through graduation.
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Sales
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Sales is one of the largest responsibilities of the enrollment counselor. They are responsible for filling the seats. Lectures and professors need students. When a student is on the fence about a school the enrollment counselor is responsible for catching that potential student. Many school call their enrollment counselors account executives.
Coach
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They also act as a personal coach and education counselor assisting the student with entry information. They often help the student choose a program of study and provide graduation and salary data on the different programs offered by the institution. New students, especially those right out of high school, need assistance in program selection. Information on career expectations, opportunities and earning potential is a knowledge base that all good enrollment counselors must know.
Advisor
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They work as advisers helping students qualify for admissions and prepare for any potential entrance exams. The enrollment counselor usually schedules the exams and state dates. They coordinate the class load and schedule through the end of the first couple of periods or semesters. They are responsible for providing a smooth transition into the classroom.
Graduation Assistance
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The enrollment counselor works as part of a graduation team with education counseling specialists and all other departments to ensure that all of the requirements and paperwork are complete for graduation. They follow the student through the length of the program to graduation. They often audit the records of the student to determine eligibility for graduation.
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