Persuasion & Negotiation Skills Needed in Business
If you are in business you will need persuasion and negotiation skills to achieve your and your company's goals and objectives. You must have good communication and listening skills to be effective as a person of persuasion. You must have the ability to empathize with individuals at all levels of an organization. Having a great deal of confidence and people skills is mandatory if you want to be an effective negotiator. To persuade you must also know how to motivate others.
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Sales Representatives
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If you are a sales representative, it is important to know how to persuade people to purchase a product or service. Effective persuaders have the ability to overcome objections. They also know how to find out the needs of customers and then match those needs with the features and benefits of various products. Sales people are able to find out a prospective customer's emotional attachment to a purchase and then persuade the customer to purchase a product based on those emotions.
Supervisors
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Supervisors must persuade and motivate their associates with viable ideas. To be persuasive sometimes requires leading by example and putting your idea into action for everyone to see. Leaders must demonstrate that they are knowledgeable and possess the correct work ethic. This is how you persuade others to give their absolute best when they are performing their duties and carrying out their responsibilities.
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Credit/Collections/Suppliers
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Negotiations take place within all levels of an organization, including with suppliers, dealers, management, customers, employees and with the marketing and sales departments. You may have to negotiate with suppliers and convince them to lower their prices so that you can achieve a certain profit margin. The credit department will sometimes have to negotiate with the collection department. If the lending criteria become more lenient, the amount of delinquent customers and the percentage of delinquency increases. The credit department may then have to convince the collection department that the creation of sales and an increase in profits overshadows an increase in collections.
Manager/Vice-President
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A credit manager may have to convince the vice president of finance that installing an automated collection system will make the department more effective and efficient. A written plan of action outlining the increase in calls made per hour, per employee and per day will help convince the vice president that the system will more than pay for itself through increased revenue.
CEO Vision
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The president/CEO must have a vision for the organization and be able to persuade the vice president, managers, assistant managers, finance manager, associates and employees at every level of the organization that his vision will carry them to new heights. To do so, the CEO must sell them on his game plan by being passionate, sincere, confident and knowledgeable about the company and the industry.
Collections/Negotiations
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Debt collectors within an organization must have the ability to negotiate cash settlements with delinquent debtors. An effective negotiation will help the company turn a profit and satisfy the stock holders, management, employees and associates in general.
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