- The director of admissions is responsible for recruitment on campus. When recruitment is down, the director will work with other admissions staff to come up with strategies to draw in more students. The director will analyze previous strategies and determine what works and what doesn't. To recruit students, the director might attend college or job fairs, at which she can pass out literature about the school that details admissions requirements, programs of study and other information. Some admissions directors assist students on site at the fair to properly fill out their applications, or they might set up appointments to meet with students and have them come to campus for a visit or tour.
- The admissions director attends various seminars, conferences and conventions to ensure his school remains up to date on admission programs, processes, practices and recruitment policies. These seminars properly train the director to run his admissions department effectively. The director also evaluates programs and courses offered at other schools to determine whether those at his school are comparable and competitive.
- The admissions director ensures that the needs of students are met not only with admission but also with financial aid and the registrar. For example, when a transfer student does not think all of her credits were accurately evaluated, the director can step in to help the registrar properly evaluate the transfer credits. Admissions directors also serve on some financial aid and scholarship boards, helping to choose what scholarships will go to which student.
- The director of admissions is responsible for gathering statistics about the school for faculty and other staff members, including the dean of students or the school's president. These statistics include the number of students enrolled as well as their age, race, gender, educational class and major of study. Such statistics are used for comparison with data from previous years and predictions for future classes of students. These comparisons help determine whether tuition should be raised, how the campus should expand or what programs are bringing in more students.
- The director of admissions works with the chief of operations or the president of school to put together budgets for admissions and enrollment services. These budgets allow the department to buy brochures, mailings, fliers and other marketing supplies to recruit students. The admissions director must work with her staff to ensure funds for the department are spent wisely so the school can garner the best students possible.
